News

Univision Communications Inc. (UCI) announced the promotion of Roberto Ruiz to executive vice president, Strategy and Insights, effective immediately.

Discovery Networks Latin America/U.S. Hispanic (DLA/USH), a division of Discovery Communications, announced tthe appointment of Allan Navarrete as General Manager (GM) and Angela Recio Sondon as the Vice President (VP) of Content for the company’s U.S. Hispanic division.

Showpitch.com announced the launch of its new digital and online 16-week music talent search competition to determine the next Menudo. Sponsored by the Local Honda Dealer Association and in association with the Telemundo Station Group, “Menudo – En Busca de la Nueva Generación” marks the first time that an entirely new group of Spanish-language teenage music artists will be discovered online and selected as winners through direct social media fan engagement.

The 11th of June of the current year, the 22 offices that comprise the Latin region of DDB Worldwide (US Hispanic + Latin America + Spain) will connect all their talent to look for ideas to help solve the inequality that today’s women face.

I’m fascinated by the weekly deluge of studies and columns about the preferences and behaviors of the Millennials. While it is good to keep a pulse on future generations, I think that there is a lot of undue attention being thrust on this very small corner of the larger consumer picture. My caution is not one to ignore the Millennials but to realize that while there is a lot of noise in this area, much of the data stands contrary to the amount of attention.

This decision reflects the long-term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and, ultimately, attract the best talent to the industry. The ANA/AEF partnership will broaden the industry’s presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising’s role in culture, society, and the economy.

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB).

Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital.

By mid-century, the U.S. will be a “majority minority” nation. In 2010, slightly more than six in 10 Americans were classified as white non-Hispanic. By 2060, fewer than five in 10 will be, according to the U.S. Census Bureau. Right now, some 51% of children aged 9 and under have multicultural origins.

Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can’t figure out whether social media advertising actually accomplishes anything, and if so, what.

Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association (DMA) and Winterberry Group found that while marketers acknowledged the demand for data integration, they were behind in implementing the technology and training needed to do so.

One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews are driven by a combination of factors, not just the much-publicized murkiness of many media agency dealings.

By Gonzalo López Martí  –  LMMIAMI.COM

• In the not-so-distant 90s telcos made their money on long distance calls for business & residential land lines.
• That’s where the gravy was at.
• Remember the fax?
• The race to reinvent themselves as internet service providers & mobile operators left many a corpse belly-up by the road.
• Three letters: MCI.
• They got complacent.
• They didn’t see it coming?

$25 billion worth of media reviews has been announced  in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?

Azteca America announced that it has signed Nissan as presenting sponsor of the Liga MX Games on Azteca stations through March, 2016 in a total of 27 markets. This deal reflects the Station Group’s ongoing efforts to execute national marketing opportunities with local extensions for client partners.

Time Warner Cable News NY1 Noticias, New York City’s only 24-hour Spanish language local news network, announced it will commemorate the 10-year anniversary of Pura Política, with a special documentary with highlights from the past decade of the longest-running local Spanish language political talk show in New York City, on Friday, June 5th at 6 p.m. and 11p.m.

Univision News, the news division of Univision Communications Inc. (UCI), announced that Patsy Loris has been promoted to senior vice president, News and senior news director.

Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.

UPS and comScore, Inc. released the fourth UPS Pulse of the Online Shopper U.S. study revealing changes in consumer shopping preferences and buying behavior.

Streaming video services, now used by more than 42 percent of American households, are heavily changing media consumption habits across generations, according to the ninth edition of the Deloitte “Digital Democracy Survey”. The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.