News

Changes to the American demographic landscape is absolutely changing the way corporations market to consumers, overall. This new demographic reality has profound implications on a number of business disciplines, especially market research. David Burgos, Senior Vice President at TNS recently published a paper titled, Total Market: Driving Strategy in a Multicultural Nation, in a Multicultural Marketing Special Issue in the Journal of Brand Strategy, published by Henry Stewart Publications. This Special Issue, in addition to The Journal in Cultural Marketing Strategy soon to be published in 2015, were conceived by Jake Beniflah.

Nearly half of top executives say they weren’t effective at earning support for their new ideas when they moved into C-suite roles—and more than one-third say they have not successfully met their objectives during their tenures. But even successful transitions1 didn’t require new executives to have all the answers, and certainly not within their first 100 days in the job. These are among the key findings from a recent McKinsey Global Survey on executive transitions,2 which asked C-level respondents how they managed the business, culture, team, and self-management aspects of their new jobs.

A quarter (24%) of the American adult population, an audience of 59 million strong, is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau (IAB).

More than ever, marketers are under pressure to demonstrate their business value. In a March 2015 study by Demand Metric and VisionEdge Marketing, 83% of marketing professionals worldwide said the pressure to prove their business contribution had increased.

It seems that the recent hoopla with the end of “Sabado Gigante” has sent ripples across the grid with many alluding that this, in fact, is “the beginning of the end for Univision,” and while I agree that in a way it does symbolize the end of an era/format that is no longer reflective of today’s USH audience, I still don’t hear the fat lady singing. In fact, this is a day they knew would eventually arrive.  Univision Will Be Just Fine Says Alma’s Media Director, Jorge Mercado.

Univision Communications Inc. announced that it will once again celebrate Mother’s Day with a special program, the “Íntimamente… Compartiendo entre Amigas” (Intimately… Sharing among Friends) franchise, co-produced with Televisa and in partnership with The Clorox Company. Guest stars will share their experiences as mothers and grandmothers during the sixth annual special, which will air Saturday, May 9, 2015 at 7 p.m. ET/PT (6 Central).

WAPA América has acquired exclusive U.S. rights to premiere the Colombian hit telenovela “Niche, lo que Diga el Corazón” (Beats of Love, Niche). The novela, produced by Caracol Televisión, is set to premiere on Monday, May 11, at 7pm ET/4pm PT.

The La Costeña and Jumex brands have partnered with Captura Group to launch  Mexicorico.com, a new bilingual digital platform showcasing recipes and tips focused on the true essence of Mexican cuisine and food products.

This commercial just reminder me once again how much I miss my Mom, who did anything to help me.  Happy Mother’s Day to all of our Industry’s Moms.

There’s a war going on, but you may not have noticed it.  It’s a subtle war that’s about to heat up substantially over the next few years: the war for talent!

The Hispanic Public Relations Association (HPRA) unveiled the findings of its first ‘State of Hispanic PR’ industry survey. The survey, conducted in partnership AHAA: The Voice of Hispanic Marketing, aimed to measure the opinion of industry professionals in order to tailor and develop programming to address specific needs or shortcomings. 

AHAA: The Voice of Hispanic Marketing announced that it will donate the Sara Sunshine archives to the Smithsonian’s National Museum of American History where they will become part of the nationally recognized advertising collections held by the museum’s Archives Center. The Sara Sunshine archives feature advertising print, audio and visuals from the 1960s to 1990s and include artifacts from Ms. Sunshine’s tenure at Spanish Advertising and Marketing Services (SAMS), the first recognized U.S. Hispanic agency founded in 1962, and Siboney Advertising. Among the major advertisers showcased in the Sara Sunshine archives are companies such as Colgate-Palmolive, Kimberly-Clark, Pepsi-Cola and Polaroid.

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc., announced the second installment of its “La Musica En Privado” concert series.

TELEMUNDO plans to add “Gran Hermano,” the first-ever Spanish-language U.S. reality show based on the worldwide hit format, to its growing slate of reality fare.

Filmmaker Robert Rodriguez, Chairman and Founder of El Rey Network (ERN), announced the creation of the El Rey Diversity Council, an advisory group comprised of leading national Latino advocacy organizations that have collaborated with the 24-hour, English language cable network since its early days of development in late 2011.

Univision Communications Inc. (UCI) announced that Francisco (Frank) J. Lopez-Balboa has been named chief financial officer, effective immediately.

In time for Mother’s Day, Coca-Cola is launching a new Mother’s Day video “Inseparable,” an interactive video experience designed to tug at the heartstrings of both mother and child. It celebrates the remarkable, emotional journey of mothers and daughters, and ends with a simple message: “This Mother’s day give mom the gift she wants most. Call her.”

ESPN Deportes was recognized at the Sports Emmys, presented for the 36th year by the National Academy of Television Arts and Sciences. The network claimed its first win in the Best On-Air Personality Spanish-language category with the honor going to baseball play-by-play veteran Ernesto Jerez.

CSUN Athletics announced that it will feature CSUN Deportes Spanish-language video content as part of the newly-created CSUN Sports Network, which will launch in the fall. CSUN

If you’re a CPG marketer and you’re not yet leveraging digital video ads, it’s time to start. What makes digital video such a natural fit for CPG brands? CPG brands are already experienced TV advertisers. They are experts at using videos to tell great stories and make emotional connections with their audiences. So the leap from TV to digital video is actually a natural transition. Digital video advertising can also be closely coordinated with TV schedules so that multi-screen exposure can reinforce and enhance connections and messaging.