By Gonzalo López Martí – LMMIAMI.COM
- Another year, another award season.
- Last week we saw a cool display of fresh thinking at the USH Idea Awards hosted by Círculo Creativo & AHAA.
- The bar is getting visibly higher.
- Biased as it may sound, it was refreshing too to see how the Hispanic Account Planning Excelencia Awards (HAPE) and the Hispanic Media Planning Excelencia Awards (HMPE) are steadily gaining traction, attention and mileage (as you might know, HAPE & HMPE are an initiative of this publication).
- A tip of the hat to the Zubi gang for their copious HAPE & HMPE harvest.
- Let’s not forget that Zubi is one of the last staunchly independent full-service agencies left in this ever-consolidating wasteland of an industry.
- It is too a healthy reminder of the fact that this business exceeds the siren songs, smoke & mirrors emanating from the creative department.
- In any case, creative award shows are a necessary & useful professional lab to broaden the psychological and factual horizons of our output as a self-proclaimed pop culture-shaping line of business.
Over the past decade the CPG landscape has evolved from being dominated by a few leading power houses to being rich and varied, ripe with start-up brands that are increasingly gaining market share and becoming beloved household names. But even as smaller brands grow toward a more mass market, the way they behave continues to set them apart from the longstanding CPG power brands they come to eventually compete against, and it’s helping them win when it comes to consumer loyalty. So what is it that they do differently?
As traditional TV time declines, digital video viewing across devices is driving time spent with video as a whole.
Azteca America announced tthat it has signed two additional affiliate agreements with Sinclair Broadcast Group, Inc. for KGBT-TV, to be broadcast in Harlingen-Brownsville-McAllen, Texas, and with Lazer Broadcasting for KSTV, Channel 32, located in Sacramento, California.
GLR Networks announced that they have added over 30 affiliates to their network within the start of the year, including KXOS FM in LA.
Burson-Marsteller announced Jorge Ortega has joined the company as Executive Vice President and Managing Director of the agency’s Miami office, which serves the Florida market and is the headquarters for Burson-Marsteller’s Latin America regional business.
Univision Deportes announced “Zona NBA” (NBA Zone), a new Sunday morning sports magazine show with highlights of the league’s basketball games and news on UniMás & UDN (Univision Deportes Network).
Univision Network’s hit morning show “Despierta América” threw itself a Disney-themed party today when it turned 18. Highlights of the anniversary show, which airs daily at 7:00 a.m. ET/PT (6:00 a.m. Central), included William Valdés spending a day as a Walt Disney World cast member before setting the audience on fire with his debut as a soloist with the song “Más.”
Centroamérica TV has entered into a wide ranging agreement with an affiliate of TCS (Telecorporación Salvadoreña) to acquire exclusive U.S. rights to the best programs from the top broadcast stations in El Salvador (Channels 2, 4 and 6). TCS programming will air on Centroamérica TV beginning on Friday, May 1.
The business of media has changed so much over the past few years that the notion of media agencies being “agents” of advertisers may no longer apply. That’s the message that Irwin Gotlieb, CEO of WPP’s Group M and arguably the dean of the global media industry, delivered to a room full of advertising executives at the ANA’s Financial Management Conference in Phoenix this week.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual “Digital Content NewFronts: Digital Video Spend Study,” a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released by the Interactive Advertising Bureau (IAB). This optimism about the medium comes on the heels of a strong uptick from spring 2013 to spring 2015 in budget allocation to digital video by brand advertisers and media buyers, with the former increasing its commitment to digital video by a whopping 90 percent over that two-year time period.
AT&T has completed its acquisition of companies operating under the name Nextel Mexico from NII Holdings, Inc., including spectrum licenses, network assets, retail stores and subscribers in Mexico, for $1.875 billion, less approximately $427 million of net debt and other adjustments.
America Runs – and rocks – on Dunkin’, as Dunkin’ Donuts announced a special sweepstakes offering the chance to win an all-expense paid trip for two to New York to attend an exclusive performance by Mana, one of the most successful Spanish-language rock bands of all time.
Call it a mobile majority. At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers, according to Pew Research Center’s analysis of comScore data.
KMEX Univision 34 Los Angeles has been awarded the prestigious Edward R. Murrow Award by the Radio Television Digital News Association for its 6 p.m. newscast – Noticias 34 a las 6 p.m.
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
CPG brands are famous for the “blanket everything” approach to advertising and marketing. When a new campaign launches, you know it. There’s not a taxi, billboard, TV screen, mobile device, or website that’s not wearing a piece of branded content or hosting clickable, interactive messaging. Marketers who work with smaller brands with smaller budgets, on the other hand, are more likely to roll the dice—and spend their budgets—on a handful of the most seemingly strategic channels. Either way can work if your content matches the channel or device.
By thinking of themselves as unique individuals, women have liberated themselves from gender stereotypes, redefining and widening the codes of ‘femininity’.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
