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The efforts start in April 2015 with a comprehensive campaign that includes TV, radio, digital, retailer programs, contests, social media and in-store demos. The agency also presented a brand new creative campaign focused on the emotional connection that Latinos have with beef.

By Gonzalo López Martí   –  LMMIAMI.COM

• According to The Brookings Institution, Cuba is clearly trying to lure foreign investment.
• It might be yet another political maneuver by the Communist Party to buy time.
• However, this time it’s different.
• The party is over.
• The octogenarians will go soon.
• Duh.
• The conference “Oportunidades en Cuba” held recently in New York City and organized, among others, by the Wharton Business School attracted the presence of 240 business people.

There’s still plenty of room for Instagram adoption among companies.

Lopez Negrete Communications enjoyed a bountiful Festival del Caribe.

In this role, Silar will lead the development and execution of NBC UNIVERSO’s programming strategy to foster the network’s continued growth, and drive all facets of content acquisition, development and production for the channel. In addition, she will align with NBCUniversal’s Hispanic Enterprise and Content, as well as NBCUniversal, on strategic programming opportunities.

The U.S. Hispanic population is growing exponentially compared to non-Hispanics, and the group’s overall restaurant visits outpaced population growth, reports The NPD Group. Last year Hispanics’ per capita visits to restaurants and other foodservice outlets increased by 4 percent compared to a 1 percent decline in visits by non-Hispanics, according to NPD’s CREST Hispanic foodservice market research.

The term ‘Hispanic’ broadly refers to the culture, peoples or nations with a historical link to Spain. Commonly in the United States ‘Hispanics’ or ‘Latinos’ are referred to as being people who trace their origin or descent to Mexico, Puerto Rico, Cuba, Central & South America and of course Spain and other Spanish cultures.  by Stephen Palacios / Added Value

The Interactive Advertising Bureau (IAB) today released the “What Works and Why: IAB MIXX Awards 2015 Insights Report,” providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.

Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.

Why so much activity stirring around the boundaries of gender and why now?

While the definition of native advertising continues to evolve over the next few years, the role of the CNO will not only satisfy marketers’ needs for engaging content, but also ensure their clients’ paid and earned media strategies have a cohesive theme and voice.

I’m starting to see more companies invest in closed-loop campaigns that are optimized on traditional branding goals like brand favorability, brand awareness or intent to purchase.

WAPA Television has secured exclusive rights to the 2016 Miss Universe Puerto Rico Pageant.

Chicago-based creative agency LAPIZ is serving up a new advertising campaign to promote the 31st Annual Chicago Latino Film Festival – movies with “Bacon Subtitles.”

Univision Communications Inc. announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.

#PEPSICHALLENGE – Pepsi is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans. As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.

Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank, America’s Most Convenient Bank.

Millennials have made smartphones a totem of their generation. Even as smartphone penetration climbs among older consumers, millennials are the ones making the most of the device’s capabilities.

Nielsen announced that Trina M. Fresco will now be serving as the vice president of U.S. Community Alliances, Events and Engagement.

ZGS Communications announced that Carmen Moras has been named General Manager of holaciudad.com.