News

Univision Local Media announced that it will begin to simulcast live one of its most acclaimed syndicated radio shows “El Show de Raul Brindis” (The Raul Brindis Show) across UniMás stations in Texas starting on Monday, April 6, 2015.

ESPN Deportes Radio 1050AM New York debuts three new sports talk shows led by local talent with a focus on New York’s favorite teams.

We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

Millennials have finances on their minds. Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal, and six in 10 were also focused on making a comfortable salary.

April 1 marks 100 days until the kick-off of the Toronto 2015 Pan American Games. As the official and exclusive presenter in the U.S., ESPN and ESPN Deportes celebrate the countdown with comprehensive multiplatform content, highlighted by the debut of special programming and the launch of a digital destination, hosting all the action around the “road to Toronto 2015” and beyond.

Meredith Corporation unveiled Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial moms.

Círculo Creativo and AHAA: The Voice of Hispanic Marketing, which announced earlier this year an expansion of the jury from 10 to 26 members, have revealed an impressive list that not only represents more U.S. Hispanic advertising agencies than ever before but includes international representation.

Movie viewers in North America are frequenting the theater less often.

Nothing tells or sells the story of the blood, sweat and tears of athletes better than imagery — but the rules regarding displaying, distributing, and selling images of athletes can be confusing. Here are a few tips to keep in mind when considering the use of athletic images for your organization.

GolTV has acquired the broadcast rights to the Portuguese Cup (Taca de Portugal).

Are Millennials elusive consumers for established brands? While some long-standing brands do well with Millennials, others struggle.

More than three-quarters (76%) of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically, according to a new study commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum.

Mobile telecommunications companies enjoy a strong cultural traction with particular cultural relevance to youth from gen y to z. We recently sat down with Pippa Dunn, CMO of pioneering telecommunications company EE, as part of our In the Marketer’s Chair series and asked her, what can brand owners learn from this culturally connected category?

NBCUniversal’s Hispanic Enterprises and Content announced the appointment of Reny Diaz to Vice President of Insights & Strategy, reporting to Jacqueline Hernandez, Chief Marketing Officer.

By Gonzalo López Martí /  LMMIAMI.COM

• In the US, we like to think we live in a law-abiding society.
• We like to think corruption is a third world problem.
• Self-righteousness.
• It helps us sleep at night.

Entravision Orlando announced the launch of their new morning show starting on Monday, March 30, 2015 hosted  by seasoned radio personalities Arnaldo Olieveri “JR al Aire” and Mariela Chópite. 

When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer reach and engagement.

Juan Valdez Café has selected Newlink America to position the brand in the US market.