News

The Emmy-nominated epic miniseries “The Bible” (La Biblia), comes to Telemundo in Spanish for the first time ever on Wednesday, March 25th at 8pm/7c, through Good Friday.

GolTV has secured a multi-year deal with IMG sports media company to broadcast the William Hill Scottish Cup.  

Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers. By understanding the cultural essence that drives multicultural consumer behavior today, marketers and advertisers are getting a glimpse of future market trends and forging a long-term relationship with the most dynamic and fastest growing segment of the U.S. consumer economy.

Results from the SMoX research confirm that marketers would significantly increase their overall campaign ROI, without increasing budget, by simply adjusting mobile spend upwards. The study also showed that mobile is a strong driver of campaign performance across the entire purchase funnel. From upper funnel metrics like awareness and image, to purchase intent and actual behavior (foot traffic or sales), the empirical evidence proves that mobile has a fervent contribution to campaign results, justifying a double-digit allocation of the entire media budget (not just digital) to mobile.

Rights of Publicity (ROP) are defined as the inherent right of every human being to control the commercial use of his or her identity. And much like typical Hollywood celebrities, athletes can increase their personal brand value by capitalizing on their own celebrity status.

Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.

Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team .

Telemundo 52 Los Angeles / KVEA announced that Lizette Carbajal has been named Vice President of Community Relations.

Pasiones will premiere the Telemundo original series, “Historias de La Virgen Morena” (Stories of the Virgin of Guadalupe), in the U.S. on Monday, March 16, at 3pm ET/12pm PT.

Co-sponsored by California State University, the National Association of Hispanic Journalists, Florida International University and Hispanicize Wire, the second annual survey sought to gauge the perceptions of Latino journalists amid the current media landscape. 

• While 56% of the respondents said they were doing well or okay financially, the glass is half empty, as 44 percent said they were not meeting their economic goals. This could be a reflection of a growing number of independent journalists, as 60% of the respondents worked for companies and 40% were freelancers.

It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.

So Facebook is No. 1 by a long mile. But to me this data is highly incomplete and therefore irrelevant.

Reliable genius is what you really want from your advertising. Why aren’t you getting it? Probably because you don’t take your advertising production process as seriously as you take many of the other processes in your company. Let me introduce you to the concept and practice of “Advertising Process Control.”  By Dan Beltramo, EVP, Product Leadership

  By Gonzalo López Martí / LMMIAMI.COM

• From an orthodox marketing POV, Apple, the largest publicly traded corporation in the world by market capitalization, has proven to be a pretty erratic ship with little rhyme or reason in its product portfolio and its targeting inclinations.
• Catering on and off to an array of splurgers, lazy &/or clueless users, snobs, penny pinchers, showoffs, hipsters, nouveax riches, wannabes and data hoarders.

A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.  

Telemundo announced a 360° degree sponsorship initiative in support of season three of the network’s  singing competition “La Voz Kids,” which returned on Sunday, March 15 at 8pm with exclusive brand integrations from AT&T, State Farm and Chrysler brand.

Telemundo announces the premiere of the global hit telenovela “Avenida Brasil,” on Monday, April 6 at 8pm/7c.

Telemundo 47 New York / WNJU announced that Nilda Rosario has been named Anchor for Noticiero 47 Fin De Semana on weekends at 5:30 PM and 11 PM.

Buddy Valastro, the star of Discovery Familia’s hit series “Cake Boss,” returns to the network in BAKERY BOSS, a new series that takes him around the country to visit failing bakeries.

Mobile data traffic is set to soar, and based on recent research, Hispanics are a big usage driver in the US.