News

Digital radio has evolved into a viable, robust digital channel that complements social media, video sites and other mainstream venues. Audio streaming services are aggressively growing their user bases, advertising revenues and integration with technology platforms ranging from game consoles and connected TVs to automobiles and wearables.

In the 10 states that constitute half of the consumer Buying Power and the US GDP, Multicultural (M/C) segments are near HALF of the overall population, they generate over 90% of the population growth and almost 40% of the growth in Buying Power, that’s why we call them the ‘Top 10 Total Market (TM) States’. Over 75% of the U.S. newly employed & incremental personal income generated in the entire U.S. in 2014 was also generated by Multicultural; concentrated in White & Gray collar jobs.

By Gonzalo López Martí – LMMIAMI.COM

• A brand is, broadly speaking, a two-pronged concept.
• Intellectual property + reputation.
• (The latter includes notions such as awareness, visibility, credibility, good will, trustworthiness &, duh, purchase intent).
• The survival and profitability of a brand depends on its power to enforce intellectual property plus its ability to protect & expand reputation.
• This week we will discuss intel prop.

Ricky Martin, has been named executive producer and the first judge to be revealed for Univision Network’s highly anticipated music-based reality entertainment competition “La Banda,” set to premiere in September 2015.

Telemundo incorporates live participation into the primetime viewing experience with a new digital and on-air variety show, AT&T Presents Suelta la Sopa Novelas (AT&T Presenta Suelta la Sopa Novelas).

With the College Football Playoffs, UEFA Champions League Final, NBA Finals and 2016 EURO next year is set to be the BIGGEST in the Spanish-language sports networks history.    The Upfront event will take place in New York City at the Hearst Tower.

Lynn Ponder, Social Media Top Latina Influencer, also known as the queen of reinvention, Founder of webcitygirls// a social media interactive platform supporting brands, celebrities, and causes, is at it again partnering with Tu Visión Canal to launch “Behind the Pink Wig”, a web-based unconventional weekly interactive social talk show.  

Mike Gillespie has had over 34 years of experience in the Broadcast Industry and a significant amount of that career was spent in Hispanic TV. Prior to joining ZGS in 2007, he worked for the Telemundo Network as Vice President of Sales and played a key role in many network specials, sales programs, and initiatives.

Telemundo Minnesota was launched by Hispanic Television Broadcasting and Santamaria Broadcasting. 

Marketing leaders report their most positive outlook since the recession hit six years ago, according to new results from The CMO Survey.

Multicultural new hires are driving the growth of overall U.S. employment while WNH drop off the labor rosters.  By Santiago Solutions Group

Judged by their actions and words, it seems many industry folks believe that “media usage” is directly linked with a corresponding opportunity to reach those people with ads. On the contrary: The two things are not the same, and believing it won’t make it so.

A new research study by Portia Consulting and the University of California, Los Angeles sheds light on the surprising attitudes, preferences and behaviors of millennials about cars and mobility.

The Economist Intelligence Unit, commissioned by Marketo, conducted a survey that includes responses from 478 CMOs and senior marketing executives worldwide to get their perspective on marketing’s rapid transformation and how to ride the tidal wave of change.

We can’t fault you; we’ve all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?

Grupo Gallegos announced two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza.

Ello announced the hire of former MAMIVERSE CEO Rene Alegria, to spearhead all company marketing efforts as CMO.

Millennials are indeed Mexico’s digital trendsetters. This vast group, which eMarketer defines as individuals born between 1981 and 2000, represented roughly one-third of the country’s population of 119.7 million in 2014, according to Consejo Nacional de Población (CONAPO).

#WeAllGrow Summit, aims to empower Latina bloggers and digital content creators by providing the tools they need to foster meaningful relationships with their followers and amplify their voice to truly become digital entrepreneurs.

NBC UNIVERSO announced the launch of its exclusive, multi-platform telecast of “Festival Internacional de Viña del Mar 2015,” Latin America’s largest and longest-running music festival.