News

By now, it’s become obvious that native advertising will continue on a strong growth trajectory over the coming years.

The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.

HACU and Excelencia are committed to informing the work being done to address and improve Latino student success in higher education. These two national organizations have coalesced to develop a common list of HSIs in the absence of an official annual list of HSIs released by the federal government. The lists follow a methodology that aligns as closely as possible to the definition of HSIs as established in the Higher Education Act.

Así en el Barrio como en el Cielo debuts Tuesday, February 24 at 8:00 pm / 7:00 C, after the series finale of the telenovela Las Bravo.

German Quiroga and Daniel Suarez, two of Mexico’s most recognized NASCAR drivers, join FOX Deportes for its third season of NASCAR SPRINT CUP SERIES racing, beginning with the DAYTONA 500 on Sunday, Feb. 22 at 1 p.m. ET.

Starting March 2, MEXICANICOS (#mexicanicos) will air Mondays at 10PM E/P as part of the network’s popular ‘Lunes de motores’ block.

Azteca Dallas 55 announced it has partnered with multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for the upcoming Dallas concert of internationally acclaimed Mexican singer and songwriter, Juan Gabriel.

República announced the appointment of Tony Arner, CPA, to the post of chief financial officer.

DXagency announced the opening of its new Miami office to help support its current and new U.S. clients with the same, best-in-class services, as well as opening the doors to Spanish-speaking clients both domestically and in Latin America.

Ola Källenius is a self-confessed “car guy” who still harkens back to being “that kid with the dream of driving that Mercedes star.” The Swedish-born Källenius joined the then Daimler-Benz AG in a management associate program in 1993, was named executive director of McLaren Automotive in 2003, and became a member of the Divisional Board of Mercedes-Benz Cars, responsible for marketing and sales, in 2013.

So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years.

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print.

Fractional Attribution is the new science of figuring out which part of the media mix drove what kind of effect on the sale of any advertised product.

By Gonzalo López Martí / LMMIAMI.COM

Some people believe announcers make a lot of money. It is not the norm but in some cases it is quite true. When an announcer –aka voice over artist or voice over talent- is chosen to be the velvety voice of a national brand and lands an exclusivity contract, he or she can see their income skyrocket in exchange for relatively little work.

Health and wellness are hot topics around the globe, and they have been for years.

The Univision Network revealed the final line-up for America’s longest running and most popular Latin music award show, “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Award).

Soizic Sacrez, director of marketing for Terra, a global digital media company, discussed with eMarketer the findings in Terra’s latest round of research into US Hispanics’ media usage, revealing insights into why Hispanics are more likely to access video content via mobile and pay for video content.

Current predictions of mobile advertising’s meteoric rise are themselves too conservative – underestimating the size and growth of the mobile ad spend opportunity.

Consumers won’t accept anything besides a good customer experience from start to finish, and marketers continue to cater to such demands. In a January 2015 study by Econsultancy in association with Adobe, client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.

While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption.