News

More than half of all college graduates (55 percent) say recent graduates will see a lower return on investment (ROI) from their education than college graduates 10 to 15 years ago, according to the 2015 College Degree Investment Survey conducted by Nielsen (formerly Harris Interactive) on behalf of Greenwood Hall Inc.

Grudge Match Sports will be launching Liga de Rivales (League of Rivals), an in-culture, Spanish-language eSport, which will include a mobile game, streaming platform, and television shows to authentically reflect the growing influence of Hispanics in America.

The alliance, which covers territories outside the US, is designed to deliver world class cross-media audience and campaign measurement capabilities by bringing together products, technology, data assets, research panels and relationships from both companies.

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.

Univision Communications Inc. announced the promotion of long-time programming executive Sandra Smester to executive vice president of Programming for the Univision Network.

Univision News has announced that Daniel Coronell has been promoted to Executive Vice President and Executive Director of News.

  NBCUniversal’s Hispanic Enterprises and Content receive extension of their FIFA’s media rights agreements in the United States and Canada for its tournaments up to and including the 2026 FIFA World Cup.

SBS New York officially announced and welcomes Luis Jimenez as morning show host at its flagship station in New York, 93.1FM. The new morning-drive show, “Sin Censura con Luis Jimenez” (“Luis Jimenez – Uncensored”) will air weekdays from 6am to 10am and will include a supporting cast of co-hosts, pranksters and outlandish characters.

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was again reminded of how many marketing executives have an unrealistic and overly brand-centric view of how important their brands are in people’s everyday lives.

The U.S. Census Bureau released data today from the 2012 Economic Census showing that receipts for the nation’s motion picture and video industry  – covering the entire process from production to projection − increased $1.2 billion (1.5 percent), from $79.8 billion in 2007 to $81.0 billion in 2012. These receipt totals include ticket and concession revenue.

Americans often have their preferences. But just how often do Americans reach for “name-brand” products over the store brand options available? That depends on exactly what they’re reaching for.

Launching with an exclusive feature story and shoot with Gloria and Emilio Estefan in Miami, the bi-monthly magazine expands on a new suite of multi media platforms including: onboard magazines for passengers traveling on routes: Latin America, Caribbean, Mexico and Spain, online, mobile and tablet formats.

The deal brings more than 100 Flama original episodes to THE SCENE, with new content delivered weekly.

Somos Next, LLC, a new company focused on developing and commercializing audiovisual content in the Spanish OTT “Over The Top” market, launched its brand FlixLatino to promote its catalog of contemporary films.

Telemundo Denver / KDEN announcedthat Pamela Padilla has been named Multimedia Journalist for Noticiero Telemundo Denver at 4:30 PM and 10 PM.

African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.

Last Friday’s HispanicAd News Alert publicized the results of a study that Ipsos conducted on behalf of CarMax, where the headline read, “Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!”  The study examined the types of cars adults would purchase during a mid-life crisis, where they found that people are almost as likely to purchase an SUV or a sedan as the proverbial mid-life crisis vehicle, the sports car.  While that may seem a bit surprising to many, the results actually reflect a mindshift happening in today’s society.  By Louis Maldonado /  Managing Director at expósito & Partner

XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.