News

The program will help advertisers and their ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods.

Among the key findings, the study shows that millennial moms’ ownership of smartphones in the U.S. outpaces ownership of laptop and desktop computers for the first time, and that they are spending 35 percent more time online via their smartphones than online via laptop or desktop computers.

The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently and they now make just as many monthly store visits as women.

The National Association for Multi-ethnicity in Communications (NAMIC) announced the appointment of Daija Arias as its vice president of Marketing and Development.

Want to get millennials to follow you on Twitter? Offer a coupon.

This year, email is celebrating its 44th anniversary of the day in 1971 when computer engineer Ray Tomlinson sent the first electronic mail message. To celebrate, let’s take a look back at just how far email has come in the past 44 years.

Univision Communications Inc. (UCI) announced that it has named Kevin Conroy chief strategy & data officer and president, Enterprise Development for UCI and Isaac Lee as UCI president of News & Digital and Fusion CEO.

Comcast announced its first-ever bilingual “#SignMyTweet” (or #FirmaMiTweet in Spanish) event with internationally acclaimed film and television actor Kate del Castillo.

The United States is a fusion of communities and cultures, but there is one in particular that isn’t well known: In the new series MI GRAN BODA GITANA, Discovery Familia examines the world of gypsies in this country and their customs, culture and celebrations.

Tierra Indomable premieres Monday, February 16 at 10:00 pm / 9:00 pm Central on Azteca America.

Pasiones has signed a deal with Televisa to acquire Latin American rights to a package of hit telenovelas, among them “Corazon Salvaje” (Wild Heart), “Sortilegio” (Spell) and “Triunfo del Amor” (Love’s Triumph”).

The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.

In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.

Brands, be warned, you’re not ready for the next era of young media consumers. I can tell you from dispatches from the front lines. Over the last few weeks, we have been introducing the findings of a report we will formally launch in the coming weeks around the media habits and preferences of 13-24 year olds called the Acumen report.

Jägermeister announced the launch of the brand’s first campaign ever developed to reach Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.

Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015.

By Gonzalo López Martí / LMMIAMI.COM

• Marshall McLuhan saw it coming with uncanny clairvoyance.
• Ditto Andy Warhol when he said, in 1968, that eventually everyone would be famous for 15 minutes.
• However, nobody defined social media as masterfully and accurately as Cheap Trick, that toothless ‘burb rock bland band from the 70s.

Entertainment branding agency loyalkaspar has partnered with NBC UNIVERSO in developing its rebrand campaign.

Grupo Gallegos announced the hiring of Rachel Gilmour as Group Account Director.

Cinelatino is celebrating this Valentine’s Day with the U.S. television premiere of blockbuster film Me Late Chocolate (I’m Craving Chocolate), as well as a marathon of the best romantic comedies from recent years.