News

According to El Nuevo Dia, the island of Puerto Rico and its economy are broke.  This announcements falls on the heels of an opinion piece titled “Puerto Rico: Shrinking Economy, Network TV economies of scale, need for changes in the Ad Business – – – All gains for the US Hispanic Market” we published regarding the problems the Puerto Rico advertising industry is navigating. 

TV personality, Celebrity Home Decor and Lifestyle Expert Martin Amado has hired Publicist and Endorsement Liaison Aida Phillips PR to handle all publicity and endorsements.

It’s been widely reported that for many Millennials, “30 is the new 20,” with many delaying major life milestones, like full-time employment, marriage and having children. However, recent data from the American Express Spending & Saving Tracker suggests that as the economy continues to recover, Millennials will make 2015 a year of major purchases and life experiences.

In its annual outlook of global technology trends, Accenture has identified a 180-degree shift to what it calls the “We Economy” that is re-shaping markets and changing the way we work and live.

Disclaimer: I have NOT seen USA Today’s or AdAge’s ad trackers. I didn’t want my opinions to be biased.
Disclaimer 2: you’ll notice I’m not including all the commercials in the list below. As I said, I wrote this piece under the premise of totally unaided recall.
Disclaimer 3: the names I’m giving to each spot are made up by yours truly for reference only.

By Gonzalo López Martí / LMMIAMI.COM

No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. To help you understand why the Super Bowl is just a cultural challenge too far for me as a Johnny Foreigner, I refer to John Oliver’s brilliant explanation on David Letterman’s show last week.

ESPN launches One Nación , a bilingual online destination that integrates ESPN content relevant to the U.S. Hispanic sports fan, serving as a hub for English and Spanish-language content available across ESPN and ESPN Deportes.

Nissan United, a dedicated unit of Omnicom, announced that it has hired Antonio Navas as its first Chief Creative Officer, a role previously overseen by Rob Schwartz as Global Creative President of TBWA Worldwide prior to his appointment to CEO of TBWA\Chiat\Day New York earlier this year.

Hispanic Access Foundation (HAF) announced the hiring of Maria Rozman, who most recently served as a producer for CNN Español and spent several years as an anchor for Telemundo and Univision in Denver, as its Director of Hispanic Media.

Telemundo Phoenix announced that Rebeka Diaz and Daniel Aguirre have been named co-anchors for Noticiero Telemundo Arizona on weekdays at 4:30 PM, 5 PM and 10 PM, which also airs live on Telemundo Tucson / KHRR. Award-winning journalist Ruben Pereida will serve as the new anchor for Noticiero Telemundo Arizona on weekends at 4:30 PM and 10 PM.

Brands have long stood for consistency……a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.

Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”

A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising.”  By Terry Soto, Author and CEO, About Marketing Solutions, Inc.

NBCUniversal’s Hispanic cable network mun2 transitions to become NBC UNIVERSO – the company’s modern general entertainment cable channel for Latinos – on Sun., Feb. 1, the day it airs the exclusive Spanish-language telecast of Super Bowl XLIX.

Music consumption has changed, but consumers’ appetite for music is as strong as ever.

“In the United States alone, there are more than 54 million people of Hispanic ethnicity. Such a large group cannot be ignored and is expected to become even larger as the years pass. This infographic serves to provide a basic understanding of such a diverse group.”  By Madison Ciklin / student at Florida State University

Jose Manuel Cubas the legendary Hispanic advertising agency pioneer who began Siboney Advertising in Puerto Rico in 1953 after leaving Cuba and launched a powerful agency network in the US Hispanic Market has passed.

The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, are typically discussed based on their unique, differentiating attributes, as marketers try to develop strategies that uniquely target each population.

The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.