News

Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”

A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising.”  By Terry Soto, Author and CEO, About Marketing Solutions, Inc.

NBCUniversal’s Hispanic cable network mun2 transitions to become NBC UNIVERSO – the company’s modern general entertainment cable channel for Latinos – on Sun., Feb. 1, the day it airs the exclusive Spanish-language telecast of Super Bowl XLIX.

Music consumption has changed, but consumers’ appetite for music is as strong as ever.

“In the United States alone, there are more than 54 million people of Hispanic ethnicity. Such a large group cannot be ignored and is expected to become even larger as the years pass. This infographic serves to provide a basic understanding of such a diverse group.”  By Madison Ciklin / student at Florida State University

Jose Manuel Cubas the legendary Hispanic advertising agency pioneer who began Siboney Advertising in Puerto Rico in 1953 after leaving Cuba and launched a powerful agency network in the US Hispanic Market has passed.

The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, are typically discussed based on their unique, differentiating attributes, as marketers try to develop strategies that uniquely target each population.

The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.

SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.

Award-winning journalist Roberto Ruiz has been named anchor of Azteca America’s two flagship nightly newscasts, Hechos Nacional Tarde, airing at 6:30 P.M. EST, and Hechos Nacional Noche, airing at 11:00 p.m. EST. Both newscasts will be aired exclusively in the United States and will focus on the national and international news and events that affect U.S. Hispanics.

DISH Network L.L.C. announced that El Rey Network is now available to DISH customers.

Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.

The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?

In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.

MundoFox announced the premiere of “Quien Mato a Patricia Soler?” (Who Killed Patricia Soler?), an original production starring Mexican actress Itati Cantoral and Spanish actor Miguel de Miguel. “Quien Mato a Patricia Soler?” marks the long-awaited return of Cantoral to television. The series premieres on February 9 and will air exclusively on MundoFox Monday through Friday at 9PM/8C.

NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.

As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?

NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.