News
National Puerto Rican Day Parade launches 2024 Scholarship Program
The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2024 National Scholarship Program.
Ethnic Diversity among Marketers declining [REPORT]
ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022.
How to Strengthen the Relationship Between Marketing and PR [PODCAST]
Is your PR agency on your A-Team? It's a question that CMOs and marketers navigating an increasingly complicated media terrain need to ask themselves. Is PR called in from the get-go when the ad brief is being developed or once the campaign is fully baked to knock out a press release and pitch a few media outlets? The response could spell the difference between a marketing campaign that is meh and one that maximizes the effort and provides brand lift.
4 Ways to Elevate In-House Creative Agencies
The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I've identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let's unpack these elements to understand how they can revolutionize your agency.
NAB announces Hispanic Media Coalition to Increase Voter Participation
The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for the 2024 national elections.
ONE OF OUR OWN – K.C. Community Radio Host Killed in Chiefs Parade Shooting
Lisa López has been a private mobile DJ for more than 15 years. As Kansas City Community Radio — 100kw KKFI-FM —notes, López played for all types of crowds, so she has plenty of music knowledge. López was a co-host of KKFI’s “Taste of Tejano,” joining in March 2022 to co-host with Tommy Andrade and Monica Frias McGee. By Adam Jacobson
Gustavo Garcia named Chief Digital Officer at Messianu/Edelman/Lerma
Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to joining MEL, Garcia served as an Executive Vice President in the U.S. Digital practice at Edelman.
Ocean Bank is “Taking Business Further” with Launch of Ad Campaign Created by Republica Havas
Republica Havas, as agency of record of Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry.
Sonoro unveils New Leadership Team
Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company's new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively.
U.S. Beverage Signs Partnership with Cervecería La Tropical
US Beverage, LLC, (USB) announced that it has signed an agreement with Cervecería La Tropical, Cuba's Oldest Brewery, remixed in Miami since 2021.
Best States for Minority Entrepreneurs
A new study from Lendio ranks the top 20 states for minority entrepreneurs. To produce the rankings, Lendio evaluated eight critical metrics including small business loan accessibility, entrepreneurship rates, job growth, and income equality.
Gustavo Gatell passes …..
For many in the pioneering era of Advertising and Marketing of the US Hispanic Market, Gustavo Gatell was a well respected and loved Media Services Director in New York and Miami.
Havas Sharpens Lens on Diverse Audiences with Inaugural Meaningful Brands [REPORT]
Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers.
Sensis Celebrates 25 Year Anniversary
Sensis is celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences.
Chip Ehrhardt named Chief Sales Officer Lazer Media
Lazer Media announced the promotion of Chip Ehrhardt to the position of Chief Sales Officer. Ehrhardt will take charge of overseeing the sales efforts for the company.
Programmatic Buying: Where Do We Go From Here?
Yet over half of ad spend is going toward digital media (64 percent in the U.S., according to Marketing Dive and 68.9 percent globally according to Insider Intelligence and Oberlo). Further, most marketers know little about how those investment decisions are being made on your behalf when it comes to programmatic.
TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers
TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language.
Celebrity Diversity Dominates 2024 Super Bowl Ad Lineup
While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display. By Javier San Miguel, Group Creative Director, Sensis
A Tick Toward Inclusion but Many Opportunities Are Missed
Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, "where's the diverse talent?" behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and sparked interest, most fell flat as just the same ol’. By Darren Martin, Jr., Founder and CEO, Bold Culture
Super Bowl 2024 Creative Effectiveness [REPORT]
Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward.
