News

AHAA: The Voice of Hispanic Marketing announced the theme of its Annual Conference, taking place in Miami from April 27 to 29, 2015: “Redefining Relevance.” With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America’s most powerful demographic.

Florida State University’s Center for Hispanic Marketing Communication celebrates its 10th anniversary and honors the pioneering leadership of founder Felipe Korzenny during the fifth annual International Conference on Hispanic/Latino Media and Marketing, which brings together marketing professionals and scholars from across the United States, Spain, and Latin America. The Center’s Board of Advisors, the FSU community and industry leaders will honor Dr. Korzenny at a special gala February, 2015.

Olympic gold medalist, 10-time world champion in six weight divisions and leading boxing promoter Oscar De La Hoya will launch a new Spanish-language sports, travel and lifestyle cable television channel called De La Hoya TV.

January 25th, Telemundo brings the much anticipated “Miss Universe” beauty pageant at 8pm/7c, hosted by television stars Raul Gonzalez and Rashel Diaz.

With “The Big Game” just around the corner, football fans may be starting to wonder whether or not their beloved game is still America’s Favorite Sport.  Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite. 

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

The report found that “local digerati”—those that used internet and mobile apps for local news and community events and feel social networking is important for local information—number nearly 30 million strong in the U.S. While 11% of adults across the U.S. can be pegged as local digerati, Boston (15%), Denver (15%), Orlando (14%), Philadelphia (14%) and Washington, D.C. (14%) boast the top markets for these consumers. In the City of Brotherly Love, 51% of local digerati have visited a local broadcast TV website in the past week—the highest of any market.

Numus Digital, a newly formed multicultural ad network, has launched with representation in both Chicago and New York City.

El Rey Network Founder and Chairman, Robert Rodriguez sits down with filmmaker Francis Ford Coppola for a new installment of “El Rey Network Presents: The Director’s Chair”

Examining user perception, the IAB study found that only 18 percent of smartphone owners who use the mobile internet on their phone say they spend significantly more time using mobile apps than browsing mobile websites. However, more than half (52%) of smartphone owners say they click links within apps that take them to content on mobile websites at least sometimes or more frequently.

Titled “Marketing Data Technology: Cutting Through the Complexity,” the paper features insights from more than 50 executive-level thought leaders, representing all segments of the advertising, marketing, media, and technology industries. These stakeholders agree that the rapid rise of programmatic advertising has created additional pressure on marketers to make audience data actionable – compelling them to leverage numerous marketing automation solutions while they search for the ideal mix.

As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding), Telemundo announced a partnership with Excelencia in Education, America’s premier organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community. 

Meruelo Media announced that media executive, Sean O’Neill, will lead the company as Senior Vice President, Revenue Integration and New Business. 

Television Dominicana has exclusive rights to air the Dominican Professional Baseball League 2015 Finals between Las Estrellas de Oriente and Los Gigantes del Cibao.

NBCUniversal Hispanic Group announced today that Telemundo and NBC UNIVERSO will hold their annual Upfront presentation on Tuesday, May 12, 2015 at 6pm in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.

One of the weird dichotomies in today’s media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or at best questionable, while spending a lot less time on the area taking up the largest chunk of their advertising spend, with a far better track record of actually reaching consumers.

Chase found that 83% of US millennials had made an impulse purchase. This was especially likely on payday or when millennials were cruising shopping websites online. In those instances, their urge to purchase items on impulse alone exceeded that of other age groups.

By Gonzalo López Martí – LMMIAMI.COM

• For marketers operating in 2015 it certainly helps to have a resident influencer on payroll.
• Not figuratively, literally.
• See Steve Jobs & Apple, Richard Branson & Virgin or Elon Musk & Tesla.
• Entrepreneurs & managers are coming out from behind the scenes to take center stage.
• CEOs are celebs now.
• It’s not ego.
• Well it’s not ego alone.
• It’s sound marketing.

Public’s Policy Priorities for 2015As views of the economy improve and terrorist threats persist, the public’s policy priorities have changed: For the first time in five years, as many Americans cite defending the U.S. against terrorism (76%) as a top policy priority  as say that about strengthening the nation’s economy (75%).

For media companies, the fall TV season is when the rubber meets the road. Networks and agencies white knuckle themselves into a fervent state while they anxiously wait to see if audiences revel in their new program offerings. Meanwhile, agencies have already placed their ad bets and are intently watching to see what adjustments they need to make as the game plays out. Meanwhile, viewers hold all the cards, eagerly sampling the new shows, offering plenty of endorsement and critique along the way.