News

Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows.

The digitization of everything is changing how businesses design services and products for customers, according to a new report by Accenture.

A new survey from Massachusetts Mutual Life Insurance Company (MassMutual) found that compared to the rest of the population, Hispanics are working harder to secure their financial futures. In every way measured in this research, Hispanics are more invested in their own financial future than the general population.

Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.

As 2014 saw the maturation of mobile as a marketer’s medium, one thing became ever more apparent to me: Mobile is not a strategy unto itself.  It is a channel and should be treated as such.

However, despite native advertising’s ascent, there is unequal penetration in the marketplace.

Females appear to be the driving force behind these attitudes with 62.1 percent optimistic about business conditions (53 percent for males), and 56.4 percent of females are optimistic about the economic conditions of the country over the next five years (48.9 percent for males).

This will be the first mass & social major marketing push in Europe by Miami-based DDM Brands to build awareness and momentum for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy (Windows), Andy (Android), Foxy (Firefox).

Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.

Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.

Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.

Americans are now spending almost as much on smartphone and tablet entertainment as at the box office.

There were a lot of fits and starts, and mistakes were made in every era, leaving me to wonder, will the players leveraging YouTube learn from the mistakes of yesteryear to deliver value and reach an audience that has been traditionally nearly impossible to market to directly?

In the study, GfK MRI divided women in the Millennial generation into two age groups – ages 20 to 24 and 25 to 37 – and found that the cohorts often have very different attitudes and behaviors when it comes to fashion. These disparities could impact the way advertisers and agencies in fashion approach Millennials.

The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.

By Gonzalo López Martí – LMMIAMI.COM

-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!

To the best of my knowledge, this imaginary job interview has never taken place.
Yet.

Telemundo Phoenix announced today that Andrew Deschapelles has been named Vice President of Sales, effective immediately.

Radio Caracol 1260 AM in Miami announced the addition of Juan Fina as General Sales Manager of the station.

Univision Networks announces the world premiere of Televisa production “Que te Perdone Dios”, an epic story about secrets and sins. The primetime novela will air first in the United States starting on January 19, 2015.

FOXLife announced the premiere of ‘Heston: Supercomidas,’ an original television series starring world renewed chef Heston Blumenthal.