News

The Interactive Advertising Bureau (IAB) released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

Local television broadcasting companies FOX, Tribune Media, and Univision have joined forces with Timeline Labs to announce NewCoin LLC., a new data venture aimed at addressing deficiencies in local market television audience measurement.  The mission of NewCoin is to harness the data gathering power of currently available and emerging technologies, in order to create a broader based measurement tool that will accurately measure audiences across the entire spectrum of linear and digital platforms.

Toyota has teamed up with actor William Levy to create the first-of-its-kind, choose-your-own adventure video on Instagram with the bold new 2015 Toyota Camry.

“Achieving success requires more than just doing the right thing,” says Geoffrey James, contributing editor and award-winning blogger at Inc.com and author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. “Success also means changing the behaviors that hold you back.”

NBCUniversal rolled out Telemundo Now on Xbox One®from Microsoft, joining USA Now and Syfy Now.

Telemundo 40 in McAllen, TX announced that Miguelángel López has been promoted to News Director. In this role, he will be responsible for the overall performance of the news department and all other local productions across multiple media platforms.

Henry Stewart Publications and The Center for Multicultural Science have announced that a significant new publication in the field of marketing, Journal of Cultural Marketing Strategy will be launched in 2015.

Tampico Has selected Macias Advertising and Roar Media in the U.S, including General, Total and Hispanic markets.

Super fans are the individuals that make their passion for a brand a central part of their lives and identity. Characterized by their intensity of emotion and “loyalty beyond reason,” brands are looking to harness this super fan culture in new ways through the use of technology.  Courtesy of UCI Trend Lab

By Gonzalo López Martí – LMMIAMI.COM

• A few weeks back we elaborated on the revitalized currency & sway “influencers” hold in the current state of marketing.
• Especially when we are talking about resident influencers who really & factually work for the companies they endorse on social & traditional media.
• Namely Steve Jobs, Elon Musk, Mark Zuckerberg, the Silicon Valley bucaneers.
• Yeah, for some reason California is a hotbed of influencers.
• A peculiar laboratory of idiosyncratic human behavior applied to business.
• Northern and Southern California too.
• Have you read the leaked Sony Pictures emails?

NBCUniversal announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.

Cisneros Media announced the expansion and re-branding of its state-of-the-art production facility in the heart of Miami, which will now operate under the name of Cisneros Studios.

AP&P Solutions announced the appointment of Mike Cano as President.

More and more US Hispanics are describing themselves as Bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.

The Partnership for a New American Economy released a new report highlighting the important role that both native and foreign-born Hispanics play as consumers, purchasing goods and services that circulate money through the economy and help to grow and sustain businesses.

Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.

It’s that time of year again. As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. They’ve become a powerful tool for JWT to communicate its understanding of the future and emerging trends, and a proof point of our expertise.

There’s been plenty of chatter over the past few years about the effects of social sharing, and as the social audience continues to grow, this won’t stop any time soon. eMarketer expects the number of social users worldwide to rise 12.5% this year, reaching 1.8 billion, or 63.4% of internet users and 25.0% of the global population.

This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom’s probably going to miss it.

Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We’ve seen people pitching for money and for customers, for staff and for beta testers. We’ve seen pitches that are persuasive, funny, compelling, vague, wandering, insecure.