News

AP&P Solutions announced the appointment of Mike Cano as President.

More and more US Hispanics are describing themselves as Bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.

The Partnership for a New American Economy released a new report highlighting the important role that both native and foreign-born Hispanics play as consumers, purchasing goods and services that circulate money through the economy and help to grow and sustain businesses.

Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.

It’s that time of year again. As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. They’ve become a powerful tool for JWT to communicate its understanding of the future and emerging trends, and a proof point of our expertise.

There’s been plenty of chatter over the past few years about the effects of social sharing, and as the social audience continues to grow, this won’t stop any time soon. eMarketer expects the number of social users worldwide to rise 12.5% this year, reaching 1.8 billion, or 63.4% of internet users and 25.0% of the global population.

This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom’s probably going to miss it.

Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We’ve seen people pitching for money and for customers, for staff and for beta testers. We’ve seen pitches that are persuasive, funny, compelling, vague, wandering, insecure.

TouchTunes, an in-venue interactive entertainment platform in North America, released its annual Year-End Music Charts reporting on the top played songs and artists of 2014.  Based on songs played across its domestic network of over 60,000 jukeboxes, TouchTunes’ Year-End review provides unique insight into the music choices of bar and restaurant patrons regionally and nationwide.

The boost that the World Cup was supposed to give Brazilian soccer hasn’t materialized as a sluggish economy and budget shortfalls leave the majority of top division clubs unable to pay salaries.  Courtesy of Bloomberg

There’s no doubt Baby Boomers have changed how endemic categories (e.g., health and finance) view and speak to older consumers, which has resulted in more authentic and youthful ad campaigns that resonate on a deeper level. And, it’s also true that Boomers’ unrivaled spending power has caused mainstream brands to at least question the wisdom of ignoring consumers once they turn 50. Despite this progress, however, the question of how to convince more mainstream brands to target consumers 50+ with any regularity persists.

The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.

2015 will be the year of mobile!Wait, people have said that about every other year? How many years have we been saying that one now — five? Six? Sigh.

Prosumer, city-sumer, sellsumers, JOMO and FOMO. Marketers and brand managers are constantly bombarded with fancy terms and buzzwords hailing the next big consumer trend. This can be overwhelming and brands often find it challenging to tap into every trend out there. The trick lies in knowing which ones are most relevant to their business.

Millennial males are, in theory, elusive creatures. They’re commonly thought of as cord cutters who can’t be—and don’t want to be—reached. But many marketers remain eager to connect with this young, digitally-savvy group.

Consumers are voting at an accelerated rate for brands that enable customization.

Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never so important before: data and content.

Lapiz, a Chicago-based advertising agency for emerging cultures, promoted Lizette Morazzani to creative director.

Univision Communications Inc. announced a new commitment in partnership with Too Small to Fail, a joint effort of the Bill, Hillary & Chelsea Clinton Foundation and Next Generation, to help Hispanic parents and caregivers boost early brain development and improve early learning among Hispanic children from birth to age five. 

Just read an article in the LA Times on how Latino Urbanism is informing how LA is remaking and reinventing itself. This is not only taking place in traditional Latino communities like Boyle Heights and Pacoima but it is also happening alongside many African American communities in South and Southeastern LA. As I read the article I thought about how “Hispanic Marketing 101” historically influenced this dynamic.  By Richard Vasquez / Vasquez & Associates