News

Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released by the Yale Rudd Center for Food Policy & Obesity. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.

As many of you know, we have given considerable coverage to the issue of Total Market through our platform HispanicAd.com and our new platform Hispanic CMO.   We have let the voices of our industry, including those of decent; enjoy a platform for their views.  We have attended or worked closely with organizations and conference that have made an attempt at defining and understanding the need for a term like Total Market.  The more I read, listen and think, the more I am against the term Total Market.  By Gene Bryan / HispanicAd.com/HispanicCMO.com

It may seem a bit like piling on, but I think that it’s finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken and needs to be fixed. Just this past week, quite uncharacteristically, even Nielsen made a case for fixing things.

Mobile devices have revolutionized content consumption. The mobile advertising market is thriving, so why is the industry still plagued with poor conversion and click-through rates? Why does mobile ad content stand in such stark contrast to content that consumers enjoy? Mobile advertising has a content problem on its hands — how can engagement, data, and creative all correlate with one another?

As part of LATISM’s The Best of the Best in Cyberlandia 2014 annual conference in Los Angeles, AARP scored an award as Best Health Partner reaching Latino(a)s through Social Media.

Claure, the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign set to hit the air during the Latrin Grammys.

Pablo Buffagni, Creative Director and Head Chef at BBQ Agency, has just been honored as the best US Hispanic Creative Director at El Ojo de Iberoamérica awards 2014, based on the creative work he led before the recent launch of his new agency. He had won last year as well, while working for Grupo Gallegos, and in the past when we was at Conill Saatchi & Saatchi and Bromley.

An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market.  A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world’s population.

Univision Communications Inc. announced the launch of Novelas Xpress, abridged versions of popular telenovelas that deliver all the drama and passion of the original stories – in smaller and more concentrated packages –15 hours in total length or less.

Magazine publisher Televisa is pulling the plug on its Puerto Rico operations next month.

“It was the best of times, it was the worst of times” — for salespeople.  I should actually rephrase that to “they were the best of tactics, they were the worst of tactics,” because there are some pretty poor tactics employed by salespeople these days, which is funny given all the tools and insights available to them.  

El Rey Network will program a “Kaiju Christmas” marathon that brings you over 48 hours of giant monster mania featuring the original King of the Monsters, Godzilla. 

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?

Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers and Digital Media: Useful, Yes; a Panacea, No.”

Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.

Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento.   This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements:  The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.

Hispanic consumers tend to feel they are not doing as well as in the past but anticipate that the growing economy will help improve their situation, according to the latest Hispanic consumer confidence index by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).

From 2009 to 2012, the population of unauthorized immigrants rose in seven states and fell in 14, according to new Pew Research Center estimates.

‘Tis the season to be shopping! With the holidays quickly approaching and Black Friday, Cyber Monday, and other retail-centric extravaganzas on the horizon, many people are beginning to plan their shopping sprees. And on how many lists will toys appear this year? Just over half of all Americans (51%) plan to purchase toys as gifts this year, nearly consistent with last year’s intent (50%). Not surprisingly, parents of a child under the age of 18 are twice as likely to purchase toys as those without children under the age of 18 (82% vs. 41%, respectively).