News

NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow. The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.

In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value.  By Wendy Salomon, VP, Reputation Management

Major League Soccer Commissioner Don Garber announced a new strategy for the Los Angeles market.  Effective immediately, Chivas USA will cease operations.  On Thursday, Oct. 30, the League will announce a new MLS Los Angeles club and ownership group.  The new club will begin play in 2017.

A new national survey exploring how African Americans and Hispanics get their news reveals that the predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the digital future anticipated. The survey findings suggest a divide based on content, not technology.

Mobile has now eclipsed desktop as a research tool with consumers spending more time on their mobile devices than ever. In fact, mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process. While more than one-third of mobile shoppers turn to mobile exclusively, offline activity plays a big role in consumers’ purchase process as more than half (52 percent) reported visiting a physical store and 64 percent completed their purchase offline.

This year, República won one Gold and 10 Silver Daveys for exceptional work on behalf of clients BankUnited, Baptist Health South Florida, Boehringer Ingelheim Pharmaceuticals, Goya Foods and Pernod Ricard Americas Travel Retail.

Circulo Creativo, a non-profit association dedicated to promoting excellence and creativity within the U.S. Hispanic Marketing profession, announced that it has named Luis Miguel Messianu, President & CCO at Alma, its new Chairman of the Board, and Gustavo Lauria, Partner & CCO at We Believers, its new President.
 

Tono Studios collaborated with Havas Worldwide’s Chicago office to create Dish Latino’s new comedic spot starring actor Eugenio Derbez. Tono was tasked with mixing the elements as well as adding organic ambiance and effects to flesh out the advertisement and give it a realistic sound.

The Lone Star Chapter of the National Academy of Television Arts and Sciences awarded Telemundo39 / KXTX during the 12th annual awards gala held on Saturday, October 25 at the Bayou City Music Theater in Houston.

ZGS Communications announced that KTDO Telemundo 48 was the only local television station in El Paso to be recognized at the National Academy of Television Arts & Sciences (NATAS) Lone Star Chapter’s 12th Annual Lone Star Emmy Awards. KTDO received two Emmys this past Saturday at the Bayou Music Center in Houston.

The original action-packed series “Lucha Underground,” from Emmy Award®-winning producer Mark Burnett’s United Artists Media Group, Robert Rodriguez and FactoryMade Ventures will air weekly on UniMás in Spanish

Cinelatino has secured exclusive U.S. Spanish-language rights to transmit The Fénix Film Awards (“Premio Iberoamericano de Cine Fénix”), an inaugural awards show honoring films and filmmakers from the Ibero-American region.

Overall, 10% of consumers say they plan to spend more this year than last year, and multicultural households account for 43% of this year’s projected extra spending with Hispanics accounting for 13%.  

As far as industrial metaphors go, the notion of “buying time” has become a little ironic — and some might say, quite prophetic — for Madison Avenue. In its most common use, the term simply means to keep something going beyond its current functional capacity. In the ad industry, of course, it means something else: to buy time on media that consumers are spending their time with. But the way media-buying has historically worked, the term has actually been a misnomer. Advertisers and agencies have never really bought time. They have only bought proxies for moments in time when they assumed consumers might be present to look at their ads, considered their offers and be wowed by the awesomeness of their big creative ideas.

Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks to mobile phones and tablets, consumers have quickly come to rely on the internet for everything from apparel to jewelry to personalized gifts.

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based on August 2014 research by comScore.

Rafael Eli, a partner at the Schramm Marketing Group has been recognized as a leading influencer in the Hispanic community with the “El Award” by El Diario.

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.  By Gonzalo López Martí – LMMiami.com

Casiano Communications Inc. and Direct ResponSource Inc. announced that they filed for reorganization under Chapter 11 of the Bankruptcy Law after advice that it is the only way to save employees’ jobs and treat creditors fairly.

Brooklyn-based Latin media company, Remezcla, announces the launch of its website, Remezcla.com, introducing new branding, new interface, and new sections.