News

Hispanics are trendsetters. This demographic is the largest self-identifying ethnic group in the U.S. and has more than $1 trillion in spending power. So where are they spending? When it comes to celebrating with family and friends or relaxing at the end of a long day, many of these consumers are reaching for cold and refreshing beers.  By Andrea Riberi, Senior Vice President, Alcoholic Beverages, and Eva Gonzalez, Executive Director, Diverse Consumer Insights and Multicultural Marketing

The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating. And they’re putting their money where their mouths are, with some of the world’s largest advertisers reportedly planning to shift as much as 75% of their digital spend to programmatic buying over the next year.  By Chris Louie, VP Product Leadership

NBCUniversal’s Hispanic cable network mun2 announced that it has appointed Peter Dobrow as Vice President, Communications. He will report to Ruben Mendiola, President of mun2.

Next Monday, October 20 at 10:00 am / 9:00 am C, Azteca America will premiere the new telenovela Secretos del Alma, a story of love and betrayal starring two great Mexican actors: Ivonne Montero and Humberto Zurita with renowned Venezuelan actress Gabriela Vergara in the role of the series’ villain.

Azteca America  announced the premiere of  El Astro, a Brazilian telenovela starring renowned actor Rodrigo Lombardi. 

Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.

Newlink America and Chandler Chicco Companies announced the expansion of their alliance with the official launch of SALUTEAM.

This report compares immigrant and nonimmigrant youth along 40 indicators of wellbeing, making comparisons by generation and by race and ethnicity. Immigrant youth are born abroad or born in the United States of foreign-born parents.

Millennials in the United States – young adults between 18 and 30 years old – express slightly more optimism in their futures and the future of the United States than they did last year, according to a survey released by global telecommunications company Telefónica.

SSG’s new decision-guiding, data-rich tool has identified an unexpected factor which contributes to brand growth:  Higher brand growth rate is associated with the choices of higher wellness-minded consumers. The more health-minded consumers perceive your brand to be, the higher the growth rate your brand tends to attain.

Hispanics’ Digital Path to Purchase offers brands similar opportunities for  personalized and localized engagement & loyalty as the overall market.

República was recognized by the Hispanic Public Relations Association (HPRA) and presented with a 2014 National ¡BRAVO! Award, singling out the agency’s initiative for client Goya Foods, “Goya’s World of Flavor,” as the best “Integrated Marketing Campaign of the Year.”

Heineken announced a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Grupo Gallegos announce dthe hiring of Jennifer Rusin-Mull as Chief Marketing Officer.

Hemisphere Media Group, Inc. has secured exclusive rights to air the Dominican Professional Baseball League 2014-2015 season.

Where do consumers get their breaking news?

Industry trailblazers, Al Garcia-Serra, Chairman/Co-Founder, MGCCOMM; Ahmad Islam, Co-Founder/Managing Partner, commonground; Manuel E. Machado, CEO/Co-Founder, MGSCOMM; Manny Vidal, President/CEO, The Vidal Partnership and Sherman Wright, Co-Founder/Managing Partner, commonground – announced the formation of the industry’s first wholly minority-owned holding company, phase one of a multi-phase rollout. This unique model, a holding company without walls, leverages each of their expertise in multicultural and millennial consumer groups to help client partners meet marketing and business objectives.

Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.

This week:  photographer Gio Alma.

By Gonzalo López Martí – LMMiami.com

• In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas.
• Namely film directors, photographers, web developers and so on.
• Marketing execs, account execs, agency creatives, media planners, we spend hours in conference rooms or cubicles filling out timesheets, padding our expense reports and writing emails nobody will read, yet we seldom pay attention to the POVs of the people who turn our psychobabble & PowerPoint presentations into real, tangible executions.
• We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked.
• This article will humbly attempt to right this wrong.
• Gio Alma is one of America’s busiest & most prestigious Hispanic photographers*. He’s done advertising, editorial, fashion and a lot of celebrity portraiture for all sorts of brands & publications (check out his Instragram feed @GioAlmaPics).
• Needless to say, Mr. Alma has a keen eye and is in a privileged position to shed plenty light on the pop cultural trends coming our way in the Hispanic sphere.

So what are the benefits of these deals for clients of the respective agency groups? Well, if you believe the glowing joint press releases, the agencies get access to bespoke research, unique data directly from the fire hose, new and exclusive ad formats and all sorts of other goodies only they will be able to pass on to their clients.