The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising. She is becoming more empowered with saving, spending and investments.
News
Powerful. Growing. Influential. The African-American Consumer
MundoFox to release ‘Rastros de Mentiras’
The series premieres September 30th and will air exclusively on MundoFox Monday through Friday at 9PM/8c.
The American Consumer Is Back And Ready To Spend
The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode. Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.
How Middle-Market And Emerging Manufacturers Can Take Advantage Of Digital
Middle-market CPG manufacturers and emerging brands represent a large and growing portion of consumer dollars spent on grocery – tens of billions in the U.S. alone. While the majority of actual purchase activity still takes place at brick-and-mortar retail locations, digital marketing represents an important new area of investment for middle-market manufacturers and emerging brands.
An Educated Sales Force Always Wins
It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.
Univision, Televisa & Scholastic launch “EL CHAVO” books for kids
Univision Enterprises, Televisa and Scholastic announced a licensing agreement to manufacture, distribute and market bilingual children’s books inspired by “El Chavo Del Ocho,” the highly popular comedy series that airs in the U.S. and in Spanish-speaking countries worldwide.
Caballero named SVP of Human Resources at NBCUniversal’s Hispanic Enterprises and Content
NBCUniversal’s Hispanic Enterprises and Content announced Enrique Caballero has been named Senior Vice President of Human Resources.
DishLATINO adds Spain’s Antena 3 Internacional
DishLATINO debuted Spain’s Antena 3 Internacional, adding another channel to its lineup that connects subscribers in the U.S. to their home country abroad and expands the cultural variety for all viewers.
Top 50 Most Valuable Latin American Brands [REPORT]
For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
Combined Insurance launches Hispanic Market Initiative
Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.
Getting Mobile Right [REPORT]
Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.
Retail Holiday Sales to Increase 4% to 4.5%
Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.
Record Share of Americans have Never Married [REPORT]
Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.
Size DOES Matter — We Like BIG Trends
We are a society that measures everything we do, and size truly does matter.
Haworth Marketing + Media & GroupM announce partnership
Haworth, an independent and employee-owned marketing and media agency based in Minneapolis, has announced a strategic partnership with GroupM, the media investment management division of WPP.
Digital advertising technology to drive 5-6% annual adspend growth
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016.
CMOs Just Aren’t That Social — And Who Cares?
Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.
PR women out-earn men, again
Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.
Entravision launches “LA’s Mañanitas Morning Show” on Super Estrella 107.1 FM in LA
Entravision Communications Corporation announced the launch of a new morning show called LA’s Mañanitas.
Nat Geo Mundo premieres LimoMasters
Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.

























