News

Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.

For food manufacturers and retailers (and just about everyone else), bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials. With 21% of U.S. Millennials identifying as Hispanic, this group is certainly worthy of attention. These young, diverse consumers are shaking up shopping baskets across the U.S. as they straddle diverse tradition and American mainstream.

Middle-market CPG manufacturers and emerging brands represent a large and growing portion of consumer dollars spent on grocery – tens of billions in the U.S. alone. While the majority of actual purchase activity still takes place at brick-and-mortar retail locations, digital marketing represents an important new area of investment for middle-market manufacturers and emerging brands.

It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.

Univision Enterprises, Televisa and Scholastic announced a licensing agreement to manufacture, distribute and market bilingual children’s books inspired by “El Chavo Del Ocho,” the highly popular comedy series that airs in the U.S. and in Spanish-speaking countries worldwide.

The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode.  Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.

NBCUniversal’s Hispanic Enterprises and Content announced Enrique Caballero has been named Senior Vice President of Human Resources. 

DishLATINO debuted Spain’s Antena 3 Internacional, adding another channel to its lineup that connects subscribers in the U.S. to their home country abroad and expands the cultural variety for all viewers.

Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.

Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.

We are a society that measures everything we do, and size truly does matter.

Haworth, an independent and employee-owned marketing and media agency based in Minneapolis, has announced a strategic partnership with GroupM, the media investment management division of WPP.

For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.

Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.

Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.

Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.

The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016.

Entravision Communications Corporation announced the launch of a new morning show called LA’s Mañanitas.

Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.

Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.