News

The match has begun.  With production of the new action-packed series, “Lucha Underground,” underway in Los Angeles, El Rey Network and Emmy Award-winning producer Mark Burnett’s One Three Media announced new members of the character-driven, riveting, freestyle wrestling series.  “Lucha Underground” will kick off with a special two-hour episode on Wednesday, October 29th at 8:00 pm ET/PT.

Telemundo announced the appointment of Paul A. Gómez to Senior Director, Government Affairs, effective immediately.  Based in Washington, DC, Gómez will report to Melissa Maxfield, SVP, Federal Government Affairs, Comcast and Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

Media Rating Council (MRC) announced that its Board of Directors voted to remove MRC accreditation for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.

Hispanics are fairly optimistic about their futures, believing they have the power to make their dreams a reality and that everyone has an equal opportunity to succeed.

As we travel across the country consulting with client and agencies, we don’t typically get why Hispanic questions such as “why should I spend resources on Hispanic marketing?  Why is this important to my business?” Marketers know Hispanics are essential to their growth.  What we do get often is the how questions.  How do we best connect with bicultural, bilingual Hispanics? How do we message in a way that’s relevant?  By Roberto Ruiz –  Univision Communications Inc.

National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday.

41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.

The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.

Ever since the term “shopper marketing” was coined more than 20 years ago, people working in our space have prided themselves on the accountability of the discipline. After all, shopper marketing was developed to drive the transaction — to “ring the register.”

When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll’s list, with 88% of U.S. adults considering it to have either “a great deal of prestige” (45%) or to “have prestige”(44%).

An overwhelming number of higher education leaders are increasingly concerned about their ability to maintain current enrollment levels, according to the results of the third annual Higher Education Outlook Survey conducted by KPMG LLP, the audit, tax and advisory firm.

As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.

Briabe Mobile announced the launch of ‘Latina Glam” a mobile-social platform targeting Latina women, designed to connect brands and influencers with consumers in the digital space.

As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats—namely YouTube, Instagram, and Tumblr—their interest in traditional celebrities has waned.

These future intenders are key audiences for mobile operators, device manufacturers, developers and advertisers as they are already interested in connected technology.

Miami-based music production company, Animal Music, has picked up award-winning Alberto Farinas to join them as Creative Producer.

The expansion will result in viewers receiving an additional 150 minutes of local breaking news coverage and up-to-the-minute weather reports each week in their markets.

“Innovation that excites.” You hear it in our commercials, you see it in our ads and it sits at the top of NissanUSA.com. It’s even posted in every Nissan office building and manufacturing facility around the world. To consumers, it’s a tagline that calls attention to our vehicles’ “cool factor.” But for us, it’s a reminder of our commitment to focus the customer in everything that we do.  by Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations, U.S.

Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.

As Gardiner Morse wrote in a recent Harvard Business Review article, “a marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role.” Morse was specifically referring to Unilever’s CMO, Keith Weed, who notably now oversees both marketing and communications and sustainable business. It is a shift from the model that exists at the majority of companies, namely that sustainability exists in a separate division.