News

With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations.

US millennial women make up a huge group that is almost impossible to characterize. For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.”

Carat published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts.

Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.

Comcast and Univision Communications Inc. announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers who subscribe to its Digital Preferred or XFINITY Latino levels of service.

I recently wrote about how silly it is to embed a team of digitally focused folks in your marketing department, call it a team and expect results.  The response was overwhelming to that article, which shocked me because I thought that idea was taken for granted.  Apparently I was overstating the understanding of that concept.

Telemundo announced multiplatform sponsorship initiatives with Toyota, Revlon and T-Mobile that will be part of its new reality competition series, “Yo Soy El Artista.” Hosted by international star Lucero, the revolutionary program will debut on Sunday, September 14 at 8PM/7C.

The digital marketing world has been abuzz for months about Facebook’s dialing-down of organic brand content in the average user’s newsfeed—and the declining importance of the “like” or page follow in its wake.

Ninety-two percent of executives from companies that are applying big data to their businesses said they are satisfied with the results, according to new research by Accenture.

Expectations where high and discussions among colleagues were all about predicting if Telemundo and Latin We’s social media experiment #YoSoyElInfluencer Summit combined with the new reality show “Yo Soy el Artista” would become a brilliant idea with a flawless execution or a total disaster. The task was not an easy one, and I was told it was in the making for an entire year.  By Lynn Ponder / WebCityGirls

Is America truly ready for total marketing? Or is the formula just too simple, resting on a flawed narrative that a racial divide no longer exists?  By David Morse, CEO, New American Dimensions LLC

The real recipe for cultivating brand loyalty comes down to context.

Equally as impressive, Hispanics opened businesses — many owned by self-employed individuals — at a rate more than twice the national average of 18 percent between 2002 and 2007, according to the most recent U.S. Census Bureau figures.

Smartphones, tablets and computers have redefined how we connect every day. As new technologies emerge, consumers are connecting in even more ways and understanding these new connections is critical.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. Congress expanded the observance in 1989 to a monthlong celebration (Sept. 15 – Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

YouTube is booming. A recent analysis from Jefferies valued the company at up to $40 billion—more than Twitter. And marketers have taken note, using the platform to share content as digital video continues to rise in popularity.

From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the first decade of this century was meeting the needs of a maturing Boomer generation that did not always follow the leads of prior generations reaching a similar life stage. Fast-forward to the present day and it seems that everyone is trying to unlock the secret sauce that resonates with Millennials. And on the surface level this makes sense.

Cowboy Mining follows the crew at Globexplore Drilling as they drill thousands of feet below the earth’s surface to hit apple-sized targets delivering valuable mineral samples of gold, silver, copper and other high-value minerals so that the next “world-class” discovery can be made.

New ideas and innovation are the lifeblood of 21st century businesses.

The pressure to measure marketing’s business value has increased, and agencies should remember this when competing for new business.