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The real recipe for cultivating brand loyalty comes down to context.

Equally as impressive, Hispanics opened businesses — many owned by self-employed individuals — at a rate more than twice the national average of 18 percent between 2002 and 2007, according to the most recent U.S. Census Bureau figures.

Smartphones, tablets and computers have redefined how we connect every day. As new technologies emerge, consumers are connecting in even more ways and understanding these new connections is critical.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. Congress expanded the observance in 1989 to a monthlong celebration (Sept. 15 – Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

YouTube is booming. A recent analysis from Jefferies valued the company at up to $40 billion—more than Twitter. And marketers have taken note, using the platform to share content as digital video continues to rise in popularity.

From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the first decade of this century was meeting the needs of a maturing Boomer generation that did not always follow the leads of prior generations reaching a similar life stage. Fast-forward to the present day and it seems that everyone is trying to unlock the secret sauce that resonates with Millennials. And on the surface level this makes sense.

Cowboy Mining follows the crew at Globexplore Drilling as they drill thousands of feet below the earth’s surface to hit apple-sized targets delivering valuable mineral samples of gold, silver, copper and other high-value minerals so that the next “world-class” discovery can be made.

New ideas and innovation are the lifeblood of 21st century businesses.

The pressure to measure marketing’s business value has increased, and agencies should remember this when competing for new business.

We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.

By Gonzalo López Martí @LopezMartiMiami

Starbucks doesn’t sell quality (forgive me for stating the obvious).
Coffee is not fuel.
Coffee is a craft & a ritual.
You know what I’m talking about, particularly if you are Colombian or Venezuelan.

Erik Morales, Mexican boxing legend and eight-time champion, joins FOX Deportes as a boxing analyst it was announced by Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes.    

The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs.

As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms.

The latest Nielsen Audio Today Report  profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.

Measuring and monitoring brand equity has become a required discipline for any global marketer. Brands are important and valuable assets to corporations, and there’s a business imperative to understand their position in the market and whether a brand is developing in line with the brand’s objectives.

Hispanicize has selected República as its agency of record.

Social networking is a majority activity in the US: eMarketer expects 54.3% of the population, or 68.5% of internet users, to log on to a social site at least once per month in 2014.

Univision Communications Inc. (UCI) announced the official sponsors for its highly anticipated singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision.

Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.