News

Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.

One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos.  by Luis Garcia, President and Lead Strategist /  Marketvision

There are tons of articles written about the transformation of marketing due to data-driven platforms, customer-driven solutions and more.  Many of these columns speak to challenges facing marketers such as a cluttered marketplace of solutions and infrastructure, but they all overlook one very important issue: without executive-level buy-in, none of these programs can succeed.

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences—from delivering your order right to your door to broad selection and low prices—that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards.

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

Hemisphere Media Group, Inc. entered into an agreement with Laguna Productions to acquire exclusive worldwide transmission rights in perpetuity to 100 Mexican and U.S. Hispanic movie titles.

El Rey Network puts its spin on lucha with “Lucha Underground”, an original action-packed series from Emmy Award-winning producer Mark Burnett’s One Three Media.

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video).

A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities.

Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America’s Most Convenient Bank.

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.

By Gonzalo López Martí

A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.

Terra announced Paty Cantu as the next artist to join the “Terra Live Music Home Sessions” series, presented by the all-new Honda Fit 2015.

Hosted by international star Lucero, the reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. 

Blanca Soto stars in “Señora Acero,” along with an excellent cast including Andrés Palacios, Rebecca Jones, Litzy and special guest, Damián Alcázar.

Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), in partnership with Envision Rx Options and Hola Doctor, announced during its annual health week the launch of the Univision Farmacia app, currently available on iOS and Android.

UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings  as well as providing digital-only extensions of some of Univision Network’s top shows. 

Hemisphere Media Group, Inc. secured exclusive rights to air the international friendly between the national soccer teams of El Salvador and the Dominican Republic.

It is the end of 2020, time to look back on the year’s main developments as well as the decade we now leave behind. Let’s start with ASVD (advertising-supported video distribution) — or as we used to know it, television.

Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.