News

Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America’s Most Convenient Bank.

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.

By Gonzalo López Martí

A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.

Terra announced Paty Cantu as the next artist to join the “Terra Live Music Home Sessions” series, presented by the all-new Honda Fit 2015.

Hosted by international star Lucero, the reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. 

Blanca Soto stars in “Señora Acero,” along with an excellent cast including Andrés Palacios, Rebecca Jones, Litzy and special guest, Damián Alcázar.

Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), in partnership with Envision Rx Options and Hola Doctor, announced during its annual health week the launch of the Univision Farmacia app, currently available on iOS and Android.

UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings  as well as providing digital-only extensions of some of Univision Network’s top shows. 

Hemisphere Media Group, Inc. secured exclusive rights to air the international friendly between the national soccer teams of El Salvador and the Dominican Republic.

It is the end of 2020, time to look back on the year’s main developments as well as the decade we now leave behind. Let’s start with ASVD (advertising-supported video distribution) — or as we used to know it, television.

Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.

The National Pork Board (NPB) launched PorkTeInspira.com, a new Spanish–language website with corresponding social media channels in Facebook, Twitter and Instagram.
 

The 3rd annual Festival PEOPLE en Español returns to San Antonio this Labor Day weekend. 

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

Health and wellness is trending. At the start of year, U.S. consumers listed health among their top five concerns for 2014. Concurrently, the popularity of fitness bands, smartphone apps that track health and fresh food sales have all risen dramatically.

The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).

Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.

Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately.  Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.  

An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5,000 each day. In such a cut-throat grab for consumer attention, marketers need to look beyond standard avenues of connecting with audiences i.e. conventional paid media. After all, you’re more likely to survive a plane crash than click on a banner ad.