News

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.

The National Pork Board (NPB) launched PorkTeInspira.com, a new Spanish–language website with corresponding social media channels in Facebook, Twitter and Instagram.
 

The 3rd annual Festival PEOPLE en Español returns to San Antonio this Labor Day weekend. 

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

Health and wellness is trending. At the start of year, U.S. consumers listed health among their top five concerns for 2014. Concurrently, the popularity of fitness bands, smartphone apps that track health and fresh food sales have all risen dramatically.

The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).

Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.

Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately.  Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.  

An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5,000 each day. In such a cut-throat grab for consumer attention, marketers need to look beyond standard avenues of connecting with audiences i.e. conventional paid media. After all, you’re more likely to survive a plane crash than click on a banner ad.

Eighty percent of consumers have privacy concerns with wearable Internet of Things (IoT) connected technologies, according to the 2014 State of the Internet of Things Study. But half of those same consumers said they would be willing to share personal data collected by such devices with third-party retailers when presented with compensation such as a coupon or discount.

The US social network audience is big—172.6 million people in 2014, or 54% of the population and 68.6% of internet users, eMarketer estimates. Based on June 2014 research by Harris Interactive for WP Engine, many of those users are likely worried about privacy on such platforms.

I have a very simple proposal: Let’s rate the impression.

Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.

Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.

Las Vegas based Quillin Advertising, Public Relations & Social Media announced the addition of Marilyn Valenzuela.

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).  

The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction.

Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk.

If given the choice between making a big purchase and paying off loans, millennials would rather do the latter—at least if they had the money.

Cardenas Marketing Network (CMN) announced the hiring of Cesar Angulo as the firm’s new Director of Business Development.