News

Colin Helms, senior vice president of connected content at MTV Networks, says that while mobile video viewing of the network’s programming continues to grow, tablet users are more engaged, with streams per user 80% higher compared with smartphone viewers. Helms spoke with eMarketer’s Rimma Kats about how viewers of MTV’s programming are consuming video content across a variety of platforms and device

Sofia Vergara has partnered with Kay Jewelers to launch her jewelry collection, SOFIA VERGARA so Sofia.

ESPN has reached a multimedia rights sublicense agreement with FOX Sports Media Group to carry a select package of UEFA Champions League matches across ESPN media platforms starting this fall with the 2014-15 season, through the 2017-18 season.

Telemundo Las Vegas announced that Frederik Oldenburg has been named sports anchor for “Noticiero Telemundo Las Vegas” at 6 PM and 11 PM

Eight major breakfast brands received top honors when the 2014 Wellness Brand Awards were announced today at the Hispanic Retail 360 Summit in San Antonio hosted by Stagnito.  The winners were chosen from among 240 CPG brands competing for a “share of stomach” in various breakfast sub-categories.  

In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.

Telemundo announced the much anticipated list of finalists for the third annual Premios Tu Mundo (Your World Awards).

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t).  by Stephen Palacios / Added Value    

If everyone has a mobile device, why is mobile marketing so difficult for marketers?  Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace?  The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz.  Mobile is a “meta-channel,” as he puts it — exactly the right phrase and one I sincerely wish I had thought of first.

If it says “mom,” is it a turnoff? Have we gotten to the point where marketing to “mom” works against us? Does “moms love this!” fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

mun2 kicks off the highly anticipated 2014/2015 season of the Barclays Premier League with three exciting matches

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?

Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

Telemundo San Antonio announced that Audrey Savage has been named Vice President of Sales. Savage and she will be responsible for developing and implementing all local, national and digital sales strategies for Telemundo San Antonio.

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.

I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek to become a part of. As one who runs a sports marketing research firm, my colleagues and I often play a key role in helping our property clients to better position that community as one that fits the marketing objectives for prospective partners.

The Carlos Slim Foundation unveiled Acceso Latino, a free website created to provide U.S. Latinos easy access to tools and content about education, healthcare, job training, culture and more.

Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.

Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.