News

Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately. 

As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable? 

ESPN Deportes created new monthly show Reportajes Especiales, premiering Thursday, August 7 at 7:30 p.m.

First it was Jersey Shore, then Geordie Shore, Warsaw Shore and Gandía Shore, now the Shores franchise is hitting Latin America. MTV Latin America has started production on a brand new reality series entitled Acapulco Shore. 

Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.

What’s the difference between a social connecter and a social influencer? 

AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.

MundoFox announced the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel.

One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”

The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.

Zuania Capo has joined People En Español as Executive Editor of peopleenespanol.com, reporting to People en Español Managing Editor Armando Correa.

In this role, Torres will work with Siempre Mujer’s Editor-in-Chief María Cristina Marrero to direct the brand’s content and design on all platforms, and increase the brand’s visibility and relevance among today’s young Latinas.

Ojito will provide editorial support and guidance to Telemundo Network News to ensure the ongoing independence of the news organization.

In this role, he will be responsible for the overall performance of the news department and any other local productions across multiple media platforms.

Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come.  Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.

Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money.  By  Adam R Jacobson

A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges.   By Matt Barreto / Latino Decisions

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.