News

For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

New York radio personality Luis Jimenez and his morning show were cancelled on Univision Radio’s WXNY 96.3 FM.

The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America’s favorite sports star.

Chris Campos – VP, Managing Director of Bravo will departing the agency to join Arnold Worldwide.

As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach.  Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same.

Telemundo announced that actress and singer Lucero will host its upcoming mega-reality musical competition, “Yo Soy El Artista” (I Am the Artist), slated to premiere in September.

This acoustic concert places La Ley among the repertoire of superstars that have participated in “Terra Live Music in Studio” and “Terra Live Music in Concert” with Terra.

Havas PR North America formalizes Havas Conexiones, an agency within an agency that helps brands connect with Hispanics with offices in California, New York and Texas.

Teradata Corp. and Forbes Insights released a new research study for CMOs and other senior marketing decision makers worldwide titled, “Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line.”

Research released by MIT Sloan Management Review and Deloitte reveals that nearly two thirds of surveyed companies around the world find social business initiatives —including social media, social software and social networks—are positively impacting their business outcomes.

When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of the social TV story. The other half is tweets about brands that advertise on TV. In the same four-month period, 17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.

With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014’s tournament left many speculating that the game could be the next American pastime.

The term “war room” has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation’s spotlight. The Super Bowl, the Academy Awards — and most recently, The World Cup — have become stages on which brands (Adidas and ESPN, to name a few) do their best dances, attempting to win over audiences with quick content and brilliant wit.

While this year’s World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year’s title, there’s still much for Brazil to celebrate. In fact, many of this year’s World Cup “losers” may turn out to be winners after all.

Experian Consumer Services-Affinity and Univision Communications Inc. announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.

Consumer Reports introduced Marta Lourdes Tellado as its next President and Chief Executive Officer. 

CVS Caremark announced that it has entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S.

STRATA found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts.

CoreBrand released its second annual report on the most and least respected corporate brands – Brand Respect: The Most and Least Respected Corporate Brands.