News

When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of the social TV story. The other half is tweets about brands that advertise on TV. In the same four-month period, 17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.

With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014’s tournament left many speculating that the game could be the next American pastime.

The term “war room” has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation’s spotlight. The Super Bowl, the Academy Awards — and most recently, The World Cup — have become stages on which brands (Adidas and ESPN, to name a few) do their best dances, attempting to win over audiences with quick content and brilliant wit.

While this year’s World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year’s title, there’s still much for Brazil to celebrate. In fact, many of this year’s World Cup “losers” may turn out to be winners after all.

Experian Consumer Services-Affinity and Univision Communications Inc. announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.

Consumer Reports introduced Marta Lourdes Tellado as its next President and Chief Executive Officer. 

CVS Caremark announced that it has entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S.

STRATA found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts.

CoreBrand released its second annual report on the most and least respected corporate brands – Brand Respect: The Most and Least Respected Corporate Brands.

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry.

Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by VisionEdge Marketing and ITSMA in April 2014, 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased. Just 14% said the level of pressure had stayed the same, and 1% thought it had decreased.

By Gonzalo López Martí@LopezMartiMiami

In the business world -particularly in marketing & advertising- few words are thrown around more profusely and absentmindedly than “strategy”.
A few years back I started an impromptu poll: during business meetings and presentations I’d casually ask clients and/or colleagues to please define “strategy” for me.
Just for the sake of being on the same page semantically.
Some people would fumble.
Others would give me a harsh look, as if I’d asked them a thorny personal question.

The no argument = the U.S. won’t anytime embrace soccer to the depth of other countries.  by Stephen Palacios /  Added Value

Denny’s Corporation  has launched its new Spanish-language Facebook page, Denny’s Latino.

Al Día and KXTX Telemundo 39 announced a partnership to better serve Spanish-speaking audiences in North Texas.

Beginning Monday, July 14, viewers of WAPA America will get to enjoy the Colombian telenovela “Rafael Orozco, El Ídolo” (The Idol)-the story of the famous vallenato singer and the mystery behind his untimely death. “Rafael Orozco, El Idolo” will air Monday through Friday at 7pm ET.

Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.

We at Univision found this question of language of particular importance for our partners, and joined Nielsen and Starcom Mediavest Group’s Multicultural division to find some concrete answers.  By Roberto Ruiz / Univision Communications Inc.

Today’s kindergartners offer a glimpse of tomorrow’s demographics. A new data analysis by Pew Research Center finds a big increase over the past decade in the number of states where at least one-in-five public school kindergartners are Latino.

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same effect on language; it makes the meaning of words relative. There is no better example of this than an event that captures the attention of all Hispanics from different places: the World Cup.