News

By Gonzalo López Martí @LopezMartiMiami

Social media community managers have to deal with them on a daily basis.
Make that an hourly basis.
They are known as “trolls”.

Estrella TV enters the country’s 35th ranked Hispanic US market with the addition of WGPS-TV in Southwest Florida.  

When I hear someone say, “we want to target men for our marketing campaign” or “we want men’s publications for our PR campaign,” that raises an immediate red flag to me as a marketer and an analyst.

The so called “American Exceptionalism” is still alive and well. The United States continues to live to the beat of its own and unique drumbeat. The belief in the “American Dream” and its meritocracy continues to be strong. Millions of people around the world still desperately want to come to “the land of opportunity,” the country that continuously advocates and supports democracy, freedom and liberty around the world.  By Carlos G Giron

Lupe de los Santos has joined Walton Isaacson (WI) as Senior Director, Hispanic Market Strategist.

Sun Broadcast Group, Inc. announced that Edwin Rivera-Searles has joined the company as Sr. Vice President of Digital Initiatives. Rivera will oversee development of Sun’s digital products.

Lagrant Communications announced, Senior Counselor Paulo P. Lima, Ph.D., has been appointed to lead the firm’s Hispanic Practice as Vice President, Managing Director.

In keeping with the Mobile Marketing Association’s (MMA) new ‘marketer first’ mission and aligning with its commitment to help marketers around the world leverage the power of mobile, today the MMA announced the formation of MM25.

Fusion CEO Isaac Lee announced that award-winning journalist Jane Spencer is joining Fusion as Editor-in-Chief of the network’s digital platforms.

Telemundo Las Vegas / KBLR announced an expansion to its local news operation designed to better serve the local Spanish-speaking community in Southern Nevada.

Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S. Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide.

As the 2014 FIFA World Cup lights up screens and social feeds across the U.S., Nielsen Social is compiling a weekly wrap-up of all the action on Twitter to make sure you have a firsthand look at the minutes and matches that are igniting the social stadium.

I am writing to you this week from the U.K. where, as those who have followed the goings-ons of the World Cup will understand, all the national team merchandise is on sale at half price. Get yer Rooney gear cheap!   Anyway, in this third World Cup post I wanted to look at World Cup sponsor recognition research. After 10 years at Coca-Cola and over 3 years at Anheuser Busch-InBev,  I know what it’s like to be an official sponsor. I have negotiated directly with FIFA and so am somewhat familiar with the ins and outs.

Latinum Network announced the appointment of Graciela Eleta as Senior Strategic Advisor.  

According to the research, 80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common. Usage statistics—daily or monthly active users, for example—fell in the middle of the list. Meanwhile, metrics that could identify business ramifications were not used nearly as much, with financially based measurements such as return on investment and sales landing near the bottom.

MundoFox announced the release of the original  drama, ‘Suleimán, El Gran Sultán’ (‘Suleiman, the Magnificent’), a story of love, betrayal and glory set during the ascent to power of Suleimán, one of history’s most important figures.  The series premieres today and will air exclusively on MundoFox Monday through Friday at 8PM/7c.

Our latest trend report outlines the alternative model that’s taking shape and how brands across categories are becoming more circular, rethinking everything from product design to relationships with their customers.

We have a sign on the wall of our office in L.A. that reads: “Creative without strategy is called art. Creative with strategy is called advertising.” It’s a quotation from ad industry thinker Jef I. Richards, and while a lot of maxims about advertising are basically meaningless slogans, I think this one is really important for all of us in the business to know and understand.

Chatting and posting on social—especially on Facebook—has proven to be a common trend during this year’s FIFA World Cup, so it comes as no surprise that social platforms are helping brands extend their reach and get their ads in front of more followers.