News

The median age declined in seven states between 2012 and 2013, including five in the Great Plains, according to U.S. Census Bureau estimates. In contrast, the median age for the U.S. as a whole ticked up from 37.5 years to 37.6 years.

With mobile being the last thing we interact with at night and the first thing we wake up to in the morning, we bring you five essential thoughts for building mobile-ready brands.

As high school graduation season comes to a close, millions of US teens are preparing to start a new chapter—and they’re probably chronicling it all on Facebook. Despite speculation that the social network is dead to teens, the vast majority of the class of 2014 remains active on the network.

As group media director for digital advertising agency 360i, Jessica Sanfilippo oversees multiple areas of media planning including display, search, mobile, paid social and video. Sanfilippo recently spoke with eMarketer’s Lauren Fisher about multiple factors influencing desktop display CPMs, including programmatic advertising, a push toward more premium ad formats and the eventual switch to a viewable CPM.

The US Census Bureau collects data from a very large sample every year (about 3 million people) to better understand changes in the US population.  This used to be the long form of the regular census taken every ten years. This is one of the most comprehensive and accessible databases about US residents and it is called the American Community Survey or ACS.  By Felipe Korzenny, Ph.D.

Entravision Communications Corporation announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties.

El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot, designed to drive fan engagement in advance of the network’s soccer spy thriller “Matador” premiering Tuesday, July 15th at 9 pm ET/PT. 

Flipboard has retained Pinta as its Hispanic agency of record.  The selection of Pinta is part of its efforts to begin a dialogue with the Latin community.

Comcast chose Gravity Media as its multicultural agency for its XFINITY brand, focusing on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country.

Non-native English-speaking Hispanics may be viewed as lying more often when being questioned than native-speakers, according to a study by Florida International University psychologist Jacqueline R. Evans.

Millward Brown announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), a global marketing strategy consulting firm.

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

República is now accepting submissions for the third annual edition of Repúblicares, the agency’s corporate social responsibility initiative, created to award pro bono services to a nonprofit organization within the U.S. and Puerto Rico.

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.

In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations. It’s got to be actionable in the long term. It’s got to produce impactful outcomes for clients as well as your own business. And it’s got to be fun.

Looking at app retention rates—the average number of times an app was used during the first six months of ownership—among mobile app users worldwide, the research found that the percentage of apps opened just once dropped from 26% to 20% between March 2011 and March 2014. Even more impressive, the percentage of users launching an app 11 times or more jumped from 26% to 39% during the same timeframe.

Impress is a highly visible spot, currently airing during World Cup broadcasts in Los Angeles.Lopez Negrete Communications worked with Camilo Lara from the Instituto Mexicano del Sonido (Mexican Institute of Sound) on original music for the ad.

A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.

What professions do Hispanic Millennials really respect? And which hold little appeal for them?  We’ve shown a lot in this blog about what Hispanic Millennials are doing for jobs, and what they would like to be doing in their own careers. Here, we’re going to take a step back and show how they feel about different types of work in general.