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mun2 has won five PromaxBDA awards at the 2014 North America Promotion, Marketing & Design Awards, including a Gold award in the “Marketing Video/ Sales Reel Presentation” category for Maestro, three Silver awards in the “Dramatic Program Spot or Campaign” for La Patrona, “Art Direction & Design: Interstitial/Short Form Campaign” and “Total Package Art Direction & Design: Channel Image,” both for the network’s Rebrand, and a Bronze award in the “Photography for Print” category for Combate Americas.

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.”

Entravision Communications Corporation  announced that it has acquired Pulpo Media, Inc, a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America.

Targeting older adults has been relegated to “niche” status.  Niche markets are assumed to be smaller and extremely well defined. The Senior consumer market, comprised of more than 23 million seniors and another 81 million baby boomers, is more than 100 million strong.  It is diverse, in terms of ethnicity and lifestage.

According to RBR, an LA Superior Court awarded more than $100K in attorneys’ fees to six former Univision Radio employees against Spanish-language radio personality Eduardo “Piolín” Sotelo for defending an extortion claim against the defendants and their attorneys at Taylor & Ring, an LA-based trial law firm. The award will be paid by Sotelo himself, rather than his attorneys.

Twelve percent of advertising and marketing executives interviewed said they will expand their creative teams in the second half of 2014, according to new research from The Creative Group. Nearly three-quarters (73 percent) said their organizations plan to maintain current staff levels, up 16 points from six months ago, and 12 percent said they project hiring freezes, down 10 points from the first half of 2014. Only 3 percent of executives expect to reduce the size of their staff.

The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion minutes of World Cup ads on YouTube, about four times more than Super Bowl ads this year.

Terra announces J BALVIN in the next “Terra Live Music in Studio” concert, presented by Sprint, featuring hit singles from his multi-platinum album “La Familia”.

To reach a nationwide audience during this summer’s global soccer tournament, DISH collaborated with Google to develop a first of its kind presentation of “El Juego Bonito (the beautiful game)” across the web, including the first ever Spanish language masthead sponsorship in the U.S. on YouTube’s desktop and mobile sites.

WAPA Television will launch a new original entertainment program, “¡Viva la Tarde!”, which will air in the United States exclusively on WAPA America-the station’s U.S. cable network arm.

“Los Cowboys,” an English-language, half-hour reality series from Corral 360, will go into production in July and will premiere exclusively on Hulu this fall. “Los Cowboys” follows the lives of a group of Latino/a urban charros (Mexican cowboys) from Los Angeles and their quest to gain respect as bona fide cowboys.

Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as Chief Creative Officer, Latin America and Multicultural USA.

As content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.

Live entertainment seekers—defined in a recent study as mobile phone users who plan to see a live performance within the next three months—are turning to their phones to help plan for such events.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Americans have the highest job satisfaction levels since the beginning of the Great Recession, according to a report released today by The Conference Board. The majority, however, continue to be unhappy at work.

Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF) for each goal scored during the 2014 FIFA World Cup up to $250,000.

Estrella TV launches June 19 on Verizon FiOS TV in Maryland, northern Virginia and Washington D.C.

By Gonzalo López Martí @LopezMartiMiami

The World Cup is here. If you’ve been watching the games on Univision like yours truly, you might have been exposed to the barrage of fútbol-related ads. Let’s rate and dissect a few of them.

Methodology? Unaided recall filtered by sixteen long years in the ad business. I just sat through a bunch of games and then proceeded to write what popped in my mind sans rhyme or reason.

Disclaimer: I coined the names of each spot solely for reference purposes. They are NOT the actual names given them by the brands or agencies behind them.

Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed?