News

78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by Accenture.  However, a similar number of respondents (79 percent) believe their company will not be a fully operationalized digital business in the same amount of time.

Don’t be surprised to see World Cup fever invading your newsfeed: Data released in June 2014 by Peel found that the social network tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.

Today’s urban professionals want to live in cities with strong reputations for developing intellectual capital and innovation, as well as high marks for employment prospects and quality of life, according to a new study–Cities of Opportunity 6: We, the urban people–released by PwC US. The study focuses on urban demographics and includes findings from a global survey of 15,000 PwC staff in 30 cities, providing an in-depth look at what matters most to working professionals in the cities where they live.

Sherwin-Williams, in partnership with SOCCER.COM, announced the Ultimate Soccer Room Sweepstakes in which participants can enter to win gift cards to create the soccer room of their dreams.

Telemundo introduced a new version of its Deportes Telemundo app for mobile devices as part of a re-launch of its digital sports platforms.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, the FIFA World Cup will boost global adspend by an estimated US$1.5bn this year. The event will deliver large television audiences and high interest in news media and sport websites, at a time of year when – in the northern hemisphere at least – people normally spend less time consuming media. We expect TV to benefit the most, but World Cup advertisers will spend more of their budgets on internet advertising, with advertisers more active on social media than during any previous sporting event.

In its latest study of global media owner advertising revenues, covering 73 individual countries, MAGNA GLOBAL forecasts that revenues will grow by +6.4% in 2014 to $516 billion. This is in line with our previous forecast (+6.5% published in December 2013) and represents a significant acceleration from 2013 (+4.2%). Globally, the advertising market is now a half-trillion market.

I don’t have much time, because the World Cup is on and my home country, The Netherlands, has gotten off to a pretty amazing start. But I also follow England, Belgium, Team USA, Brazil, Japan and Germany (the last one I want to see losing, just like any other Dutchman, only to probably see them win the whole tournament). OK, I will admit I watch the whole thing beginning to end.

Casanova Pendrill (CP) announced the addition of several new creatives to its department and the promotion of Rodrigo Lino to VP Creative Director.

The MMA released an Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns.

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 49% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device (like Roku, Apple TV, or Google Chromecast) — up from 38% in 2012, and 24% in 2010. Overall, 24% of adults watch video from the Internet via a connected TV at least weekly, compared to 13% two years ago, and 5% four years ago.

Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch the competition, 3MS unveiled the second of its own PSA videos, dubbed ‘White Wall’, which brings to life a metaphor for paying for ads that are never seen.

Univision is fully committed to quality data.  Nielsen recently reached out to inform us that a media affiliated household had been identified in Los Angeles, and that it was connected to a Univision Radio employee from the KSCA station. 

Coors Light, the official sponsor of Liga MX, has partnered with Sports Marketing Monterrey on a three-year deal for the U.S. marketing rights of six Liga MX clubs.

Delta Media announced the promotion of Hal Brown IV from VP, National Sales to the position of Chief Marketing Officer.

How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.

While Brazil has had some hiccups in its preparations, the economic windfall from hosting the World Cup could be upwards to $65B. The influx of visitors alone will generate over $3B for Brazil. The World Cup is a momentous event and with that comes a stage for introducing innovative concepts and pushing marketing to new heights.

This week men, women and people of all ages from every corner of the world will gather around a TV set to join the passion of the World Cup and catch a hint of the spirit of Brazil. No other sport has the power to ignite the love for country and passion as soccer does during World Cup season, particularly for Hispanics. From an iconic Latin American destination to official music and entertainment featuring an all-star roster of Latino talent including Pitbull, Jennifer Lopez, Claudia Leitte and Shakira, this year’s championship is more infused with Latino flavor than ever before.  By Lili Gil Valletta, Co-Founder XL Alliance. Media Contributor.

Arizona, New Mexico, Colorado Hispanic population return to shares last seen a century ago.

We decided to delve a little deeper into these changes and learn more about women’s body image during each stage of pregnancy and early motherhood.  By understanding exactly what women are going through, and how they’re using today’s technology to cope with these changes, marketers have an opportunity to connect with women in powerful and intimate ways.