News

Long considered an up-and-coming sport to both watch and play, the popularity of soccer has been growing steadily since the rise of the soccer mom. In fact, advertisers and programmers looking for a unique opportunity to connect with fans outside well-established American sports, such as football or basketball, take note: the World Cup could be that space. After all, the sport’s fans are dedicated to the teams they root for, avid spenders and quite social when it comes to digital dialogue. Soccer’s fans are also a pretty diverse lot, which isn’t surprising considering it’s the preeminent sport throughout much of the world.

A broad overhaul of the nation’s immigration laws has been debated and discussed among policy makers for a dozen years, but Congress has yet to pass a bill. Last month, several Hispanic advocacy leaders criticized the president for policies that have contributed to the more than three million immigrants deported since 2004. Yet now, some Latino leaders are wondering if immigration reform is perhaps “crowding out other issues facing the Latino community.”Immigration is not top priority for Hispanics

The new mobile medium represents an appealing opportunity for brand marketers—enabling them to reach a pool of consumers that is growing by the day anytime and anywhere. Because of mobile’s relative youth, however, there is still confusion over how best to engage in mobile advertising. Differences in technology mean that marketers can’t always employ the same best practices in mobile that they use for television or online advertising.

Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”

Kia Motors America (KMA) is harnessing the energy and passion for the quadrennial event – and the star power of supermodel Adriana Lima – for a dual-language marketing campaign titled “For One Month, Let’s All be Fútbol Fans.”

el Jimador, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, announced  the launch of its “Take Home the Spirit” 360 degree program with a Foursquare component, a first for the brand.

Cinelatino is joining in on the World Cup excitement by presenting a collection of action-packed soccer-themed movies from Mexico and Latin America, as well as the exclusive world television premiere of La H No Es Muda, a documentary about the Honduran National Soccer Team as they prepare for the 2014 FIFA World Cup.

Meredith Hispanic Media (MHM), publisher of Siempre Mujer and Ser Padres magazines, released findings from its Pharmaceutical Trend Report detailing the healthcare spending habits and attitudes of the modern Latina.

This report explores how CMOs from around the world are rising to the challenge of ‘going global.’ We invited 45 CMOs and senior marketing executives responsible for many of the world’s leading brands to reflect on the issues they have faced leading brand internationalization projects.

Querying sports enthusiasts from 11 markets – Australia, Brazil, China, Colombia, France, Ireland, Italy, Japan, Mexico and the United Kingdom, as well as the United States – who have smartphones and plan to follow the tournament, the survey reveals that 48 percent overall plan to use their phones to follow the World Cup, second only to TV (63%) when it comes to media channels for keeping up with the game.

Generation X has a gripe with pulse takers, zeitgeist keepers and population counters. We keep squeezing them out of the frame.

Women tend to be more likely than men to celebrate the dads in their family, particularly when it comes to sending cards (44% of women vs. 23% of men), taking the dads out for brunch/lunch/dinner (32% vs. 25%), calling (31% vs. 22%) or giving them some other type of gift (29% vs. 10%) for Father’s Day.

PepsiCo’s Global Snacks Group is launching its biggest worldwide, integrated marketing campaign ever. The campaign will feature international football superstar, Leo Messi, on millions of Lay’s packages, including 50 million bags in India, as part of a multi-dimensional effort that includes television advertising, and out-of-home, digital, in-store and point-of-sale executions.

The Chrysler brand will debut its “Born Makers” marketing and advertising campaign today to mark the launch of the all-new 2015 Chrysler 200.

Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push the limits of their potential, the “Never stop. Never settle.” program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados.

Held annually, it is a multi-market grassroots event for Hispanics in the United States and is produced by ZGS Telemundo affiliate television stations.

DISH expanded its programming lineup with the addition of Fusion Network.

In a deal that takes advantage of ESPN’s reach across English and Spanish-speaking sports fans, AT&T and ESPN have teamed up around the 2014 FIFA World Cup Brazil to encourage fans to test their knowledge and luck in the dual-language Bracket Predictor presented by AT&T. 

Volkswagen of America, Inc. celebrates the start of its new campaign starring the Golf GTI. From television spots featuring world-renowned soccer personalities to social media integrations, Volkswagen is excited for the start of the world’s largest sporting event.

Our findings in the, like other studies on Hispanic Millennials, are captivating marketers to focus on this key demographic today. The present focus of most companies is on how to better market to Hispanic Millennials to get them to buy their products and services. However, after having pored through the detailed data underpinning the project, I realized there is more to this research than some supporting data points on the how to better market to Hispanic Millennials today. Hidden in the data is a fascinating glimpse into a future marketplace where organizations have to fundamentally change their approach to the Hispanic market.  By Jose Villa / Sensis