News

From family feuds to office backstabbings to actual stabbings in the back, American viewers love to watch the drama unfold on their TVs. According to Nielsen’s latest Advertising and Audiences report, there are more dramas on primetime TV this season than any other genre—accounting for 37 percent of all programming across broadcast and cable. Meanwhile, the sports genre was a close second, making up nearly a third (31%) of all primetime programming.

ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.

República announced that it won a 2014 Appy Award in the best Mapping/Navigation category for the Miami Trolley app.

ESPN Deportes will provide 24/7 multiplatform Spanish-language news and information coverage of the 2014 FIFA World Cup from Brazil June 12 – July 13 available across television, radio, online and mobile.

Uniting all its media platforms and properties around the global sporting event that generates the most intense passion in Hispanic fans –the FIFA World Cup–, Univision Communications Inc. (UCI) is poised to provide millions of soccer lovers with unparalleled access to the highly awaited tournament this summer through its sports division, Univision Deportes. The FIFA World Cup Brazil 2014™ takes place between June 12 and July 13, 2014.

Telemundo announced it will premiere “Miss Latina Universo,” the first-ever reality show in television history to send its winner to the world’s most prestigious beauty pageant, Miss Universe®, on Sunday, June 15 at 8PM/7C. 

Hispanic On Demand, a U.S. Hispanic digital media company, has launched a unique cutting-edge online advertising multiplatform designed to provide optimized planning, purchasing, management and targeting for U.S. Hispanic digital ad campaigns.

Last year I wrote about the Brooklyn Nets and the master class in branding they put on display in their new arena. But if you want to be truly schooled on how to manage a brand, visit Disneyland and see how longtime professionals do it.

Starting this year, Nielsen will increase the sample size in 15 Local People Meter markets. Five previously announced markets – Dallas, Washington, D.C., Houston, Miami, and Denver – will see an increase of 200 homes this year. The two largest markets, New York and Los Angeles, will have their sample sizes increased by 300 homes next year.  In addition, the following eight markets will each have their sample size increased by 200 homes in 2015: Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta, and Phoenix. These sample increases represent on average a +30% increase in sample size.

Time Warner Cable Deportes announced it will broadcast 16 live Chivas USA matches.  

The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business.

Seventy percent of media professionals are interested in learning more about cross-device advertising, according to a research study released by Conversant, the leader in personalized digital marketing. The study, which was conducted by independent research company Bovitz, Inc., solicited insight into the planning and buying processes for digital media.

From all that’s been written about the importance of radio creative lately, it’s clear that many recognize that poor creative continues to suck the ROI out of radio advertising. What’s not as readily apparent is that poor creative negatively impacts radio’s performance in econometric/Media Mix Modeling modeling, which so often plays a critical role in media selection.

Millennial Media released Cross-Screen Consumer Behavior Decoded, a report that explores how demographics, content, and time of day influence cross-screen consumer behavior.  The acceleration of multiple device ownership with faster network access around the globe has fueled the ability to reach consumers as they move from screen to screen. 

The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8% compound annual growth rate between 2013 and 2018. Even though digital spending growth for the industry has begun to slow, retail continues to spend more than any other US industry and will maintain this lead for at least the next several years, according to a new eMarketer report, “The US Retail Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.

The survey also found that significant percentages of consumers — particularly younger ones — would be open to banking with technology players such as Google, Amazon and Apple if the companies offered such services. 

The film chronicles the compelling and inspirational story of four teenage boys, the sons of Mexican immigrants, who entered a sophisticated underwater robotics competition, going up against the likes of engineering powerhouse MIT.

Fusion goes inside the World Cup with “The Soccer Gods” primetime coverage live from Brazil seven nights a week. 

Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal.