News

Americans appear ready to move on from worrying about the recession and one thing seems clear: they need a vacation.  Mintel’s annual comparative audit report, American Lifestyles 2014, suggests that renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years.

Telemundo announces the eagerly awaited premiere of the second season of “El Señor de los Cielos,” Monday, May 26 at 10pm/9c. The hit series stars Rafael Amaya as the legendary Aurelio Casillas, with Ximena Herrera, Carmen Villalobos, Raúl Méndez, Fernanda Castillo, Sara Corrales, Lisa Owen and Robinson Díaz, with special appearances by Mauricio Ochmann and Marlene Favela.

In an earlier post, we showed how Hispanic Adult Millennials aren’t yet where they want to be in their careers. As they work their way toward landing their dream jobs, many are employed in low-wage professions they’ve taken just for the paycheck.  So when it comes to their current jobs, what are their biggest challenges?

US advertisers will collectively spend upward of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.

Eventus and the Adrienne Arsht Center for the Performing Arts of Miami-Dade County announced the creation of a new concert series, CUBA BEAT, sponsored by Baptist Health South Florida. The innovative series which begins on September 27th as part of the 2014-2015 season, will spotlight the best in Cuban music by celebrating diverse musical genres and its creators. Every show will feature a different artist, each a master of the highlighted genre.

Television advertising has transformed — and continues to transform — pharmaceutical companies’ relationships with consumers. In the late ’90s, regulators allowed pharma to participate in direct-to-consumer advertising (DTC) for the first time. Seemingly overnight, consumers began to recognize these companies and their previously unrecognized medications.

Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need. So as shopping centers and malls remain prominent in our culture and consciousness, developers and retailers have big opportunities to become the centers of their communities.

It is a common situation faced by healthcare providers today. A patient, unable to communicate well in English, arrives for treatment and often waits longer than other patients to receive treatment, may not fully understand the treatment that they are receiving, and sometimes bring a different set of cultural values and experiences with health care providers.  Depending on the language and staffing support available, the outcome for the patient becomes a risky situation.  By Edward T. Rincón, Ph.D.

JWT’s third annual report on trends in the mobile sphere spotlights key themes and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.  by Martin Hirt and Paul Willmott

By Gonzalo López Martí @LopezMartiMiami

We keep whining about Donald Sterling and his recently surfaced racist comments.
Question is, why do we want him to apologize?
Will a staged act of phony public contrition be enough for us to forgive him, move on and resume business as usual?
He was right when he scolded Anderson Cooper for having a “plantation mentality”.
We all have it.
Sterling’s point is quite insightful: we love our white slave owners.
We are happy to keep the status quo and butt our heads against the hurricane-proof glass ceiling.

A while ago, I wrote about terminology I wanted to rid the industry of, with immediate effect. It was (to date) one of my best-read and most responded-to columns on MediaPost. But it is not just the over-usage of industry lingo that is bad for the industry. Even worse is that the industry is still holding on to marketing terminologies and definitions of yesteryear.

Many brands may be “mother-approved,” but which ones score the highest marks? Based on research by YouGov, personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.

Spanish Broadcasting System, Inc. (SBS) announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Telemundo Internacional and Televisión Nacional de Chile (TVN) announced an international coproduction deal for the new original super series “Dueños del Paraíso,” (Owners of Paradise) which marks the return to television of internationally acclaimed actress Kate del Castillo.

Telemundo announced the launch of ‘Los Únicos’ sweepstakes with Dr Pepper to celebrate Telemundo’s on-air talent.
 

Tecate and Tecate Lightd announced the launch of their national summer retail campaign “Bold Legends of the Game,” which will celebrate soccer fans 21+ who have made legendary sacrifices in order to watch their favorite soccer team.

HispanicAd.com has offered over the last week immediate coverage of the programming offerings of all Hispanic TV Networks.  To access each Network’s information, we have complied a list fo easy links to facilitate your Knowledge Base.

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.