News

Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.

Trimention Global Communications has been named Eastern Air Lines’ agency of record.  The Miami Beach-based, global creative agency will be at the helm of re-launching this legacy brand with a comprehensive strategic marketing and communications plan.

Measuring America: Our Changing Economy – This infographic presents selected findings from the 2012 Economic Census Advance Report, which include the large employment growth in the Health Care and Social Assistance sector that has occurred between 1997 and 2012. The Advance Report is the first in a series of 2012 Economic Census reports which will be released over the next 2 years.

As the economic resurgence of many states over the past year, has been largely through middle-skilled* jobs, Multicultural (MC) Millennials may now be getting their turn

Grupo Gallegos announced the promotion of Juan Oubiña to the position of Executive Creative Director, where he is based at the company’s headquarters in Huntington Beach, CA, effective immediately. Juan joined Grupo Gallegos in 2005 as a Creative Director and will be reporting to John Gallegos, CEO of Grupo Gallegos.

While ecommerce remains a small part of sales in consumer packaged goods (CPG) overall, the health and beauty category is a bright spot digitally, having seen much success in its direct-response efforts. Roxanne Barretto, assistant vice president of US digital for L’Oréal, spoke with eMarketer’s Danielle Drolet about CPG digital ad spend trends for the year ahead, as well as predictions on direct response (DR) and mobile.

According to an April 2014 study from TrackMaven, bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.

Beyond messaging, how do segments vary in their usage of communication channels and devices? Does channel access vary across age or income “segments”? With respect to health care insurance, do concerns over the exchange of personal information affect communication channel preferences?

Cinelatino appoints RMViSTAR founder Rose-Marie Vega as the international distribution agent for the company’s vast catalogue of premium movie titles.
In this newly-formed role, Vega will be responsible for representing and licensing Cinelatino’s extensive library of movies and  rights to cable and free-TV channels and VOD and OTT platforms in Latin America.

Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.

LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.

In addition to ongoing primetime favorites like “100 Latinos Dijeron” featuring host Marco Antonio Regil and a newly rebranded national news platform, “Noticias MundoFox con Rolando Nichols”, upfront attendees learned about the vision for MundoFox, and enjoyed a sneak peek of the upcoming primetime series set to air during broadcast year 2015

ESPN Deportes put major focus on live sports events beyond the World Cup during its Upfront presentation, which took place this morning in New York City. Over the next year, the Spanish-language sports brand will present the most comprehensive offering of live sports available on all U.S. Spanish-language media, including the 2015 Pan American Games, Euro Qualifiers and American sports. During the presentation, the brand also reinforced ESPN’s total market approach to highlight the company’s reach and content options available to better serve Hispanic sports fans and advertisers across both languages, further supported by ESPN Deportes’ multimedia positioning in the marketplace.

Univision Communications Inc. and Simon Cowell’s Syco Entertainment announced a new music-based TV and multi-media format; “La Banda” (The Band). With a new take on the singing competition show format, “La Banda” will search the US and Latin America to put together the ultimate Latino boyband.

Jackie Hernandez was promoted to the newly created position of chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.

Discovery U.S. Hispanic unveiled its networks’ 2014-2015 Upfront slate.  Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.

Univision Communications Inc. (UCI) hosted its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and showed marketers that UCI can provide them a powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America.  

Young adults coming of age today grew up in boom times, always believing that bright futures awaited them. But as they embark on their adult lives in the wake of the 2008 economic crash, they’ve experienced many challenges.  How have they revised their expectations in this “Next Normal”? And when they have time for fun, what do they do?

Buen SaborSelects Pólvora for Multicultural Marketing and Advertisin.