News

I know this will come off as somewhat arrogant, but marketing is far more important now than it ever has been in the past.

¡HOLA! TV will launch on DIRECTV channel 430 on May 1.

The best in Hispanic creative was celebrated last night at the Third Annual U.S.H. Idea Awards with a gala honoring the work of the industry’s most strategic and creative thinkers. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a distinguished and diverse slate of U.S.H. Idea winners representing the best in film, radio, graphic media, digital, innovation, production techniques, promotion, design, beyond Hispanic, with new categories in best in public relations, integrated campaign, branded content & entertainment, and creative use of media.

I think its official – Hispanic Millennials are on the top of most of Hispanic marketer’s minds these days. As I’ve discussed in past articles, all the buzz and excitement around Hispanic Millennials has led to a lot of research that has only started to scratch the surface into this complex and largely misunderstood segment of the Hispanic market. This is why my agency, Sensis together with our partners at ThinkNow Research have decided to undertake an ambitious research initiative called The Hispanic Millennial Project.  By Jose Villa – Sensis

How would Hispanic Millennials describe their ideal work situation? And what are they doing now to make sure they land their dream jobs in the future?  As part of its newly released 2014 study, Tr3s asked Hispanics ages 19 to 34 about how they’re preparing for a satisfying career.

Univision Communications Inc. announced the appointment of Alberto Mier y Terán as executive vice president of Univision Television Group (UTG). Mier y Terán will continue as general manager of flagship stations KMEX-TV Univision 34 and KFTR-TV UniMás 46 in Los Angeles, and now joins the executive team of UTG.

AHAA will honor McDonald’s for its legacy of anticipating these critical demographic shifts, pioneering the total market approach, and putting the ethnic consumer at the heart of its company-wide strategies.

Univision Communications Inc. (UCI) announced the appointment of Friday Abernethy to senior vice president, Content Distribution. She will be based in New York and report to Sarah Madigan, executive vice president, Content Distribution.

Telemundo Media announced the second season of the original social media novela, “Secreteando”, starting April 28th. The online novela was the first drama series directed to Hispanics where viewers were active participants in the storyline through social media platforms such as Google+, YouTube, Facebook, Twitter, Pinterest and Instagram.

ImpreMedia announced that coinciding with the 2014 FIFA World Cup in Brazil, impreMedia will launch “Quiero Más Fútbol” (I Want More Soccer), a glossy soccer publication that will be distributed weekly on Fridays in Los Angeles within La Opinion and in New York within El Diario.

SSG’s ’10 Most Influential States’ reveal the evolution towards a new mainstream. The transformation is evident in these leading TM states has vas impact on immediate growth opportunities and quarterly corporate outcomes. This is the first in SSG’s continuing review of economic and behavioral game-changing factors, starting with populations shifts. Half of the US population and two-thirds of the US overall growth is generated by the Top TM states collectively. By 2020, Multicultural segments will become the majority segment in these 10 states as a group.

At the end of 2013 at the Center for Hispanic Marketing Communication at Florida State University we conducted a survey of 735 Hispanics, 647 non-Hispanic Whites, 744 African Americans, and 732 Asians. The data was collected courtesy of Research Now, under the supervision of Ms. Melanie Courtright and Dr. Kartik Pashupati.  By Felipe Korzenny, Ph.D.

It’s that time of year again: when we celebrate TV media. Top media agency execs are huddling with their top clients day and night to plan a years’ worth of media strategy. Weeknights are dotted with presentation, parties and dinners, star-studded with on-air talent, enriched with goody bags, gift cards and giveaways.

Is all of the endless chatter about “total market” total BS?

Is the advertising and marketing industry’s infatuation with millennials completely daft, since these consumers are more likely to have crappy jobs and far less money to spend on anything when compared to their parents and grandparents?

Is it time to say “adios” and turn off the lights one final time because Hispanic marketing and advertising has peaked and is starting its slow, painful slide downward?

After spending four months preparing the fifth annual Hispanic Market Overview by engaging some of the industry’s top thought leaders in debate and pouring through pages of Excel spreadsheets, the answer is an easy one. No.

There’s a clear need to fully understand “total market” approaches, and the 2014 Hispanic Market Overview, presented by López Negrete Communications, tackles the buzzword of the year by asking key industry leaders their take on what “total market” is. We also discuss why marketers and media crave the coveted Latino millennial, and examine the traits and trends of the Hispanic consumer with data from Experian Marketing Services-a new feature in Hispanic Market Overview.

NUVOtv announced the co-production of Kia’s Road to Rio, an action-packed travel series showcasing the beautiful sights of South America. Comedians Mark Watson and Henning Wehn will take viewers on a hilarious adventure to Rio for the 2014 FIFA World Cup in Brazil, as they traverse the continent in various Kia Motors vehicles including the 2014 Kia Soul, Sorento CUV and Sportage Compact CUV. NUVOtv has exclusive rights for US distribution.  The show will premiere on NUVOtv on Wednesday, May 21 at 9pm ET/PT.

Telemundo announced it has granted NBCUniversal Entertainment an option to develop “El Señor de los Cielos” (The Lord of the Skies), the network’s highest-rated novela last season, and USA Network an option to develop the upcoming and highly-anticipated novela “Mujer de Acero” (Woman of Steel). On the heels of multiple cross-company initiatives including the reality competition shows “La Voz Kids” and “Top Chef Estrellas,” the weekly news segment “Access Hollywood Al Rojo Vivo,” and the multiple simulcasts between NBC’s Today show and Telemundo’s morning show “Un Nuevo Dia,” among others, NBCUniversal’s Hispanic Enterprises and Content Division continues to develop business and content opportunities across the company’s multiple brands.

Much of the growth in mobile video has been driven by the YouTube generation – some 40% of all YouTube’s traffic comes from tablets and smartphones now – and that trend shows no signs of stopping. While that’s great for YouTube, it’s not so great for the marketers that desperately want to reach that audience, but are either unwilling or unable to take advantage of the myriad mobile video platforms that deliver said audience on a silver platter.

Global flows have been a common thread in economic growth for centuries, since the days of the Silk Road, through the mercantilist and colonial periods and the Industrial Revolution. But today, the movement of goods, services, finance, and people has reached previously unimagined levels. Global flows are creating new degrees of connectedness among economies—and playing an ever-larger role in determining the fate of nations, companies, and individuals; to be unconnected is to fall behind.

This is the year historians will look back upon and recall as the year television changed forever.

Mobile may be winning when it comes to its growing share of time spent with media, but advertising dollars are following behind slower than one may expect, according to eMarketer’s latest forecast of time spent with media by US adults.