News

As Millennials gain buying power, earning their trust will be crucial for brands. To better understand Millennials and what makes them tick, SDL conducted a study in February 2014 with a 300-person sample from its North American Millennial community. The survey revealed insights that have important implications for tomorrow’s marketers.

Americans’ satisfaction with their shopping, buying, and consumption experiences is at a 20-year high, fueling demand and helping to drive up consumer spending, according to a nationwide survey and related analysis from the American Customer Satisfaction Index (ACSI).

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.   

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

We have learned through the ColectivaLatina community of influencers what she buys, how much she spends, how often she shops and whom she takes with her is very different.

Leading up to this year’s Oscars, Sprint’s new “Framily” plan gained more than 40 million Twitter impressions through a paid and earned campaign with actress Shay Mitchell and online community HelloGiggles. Scott Zalaznik, vice president of digital at Sprint, spoke with eMarketer’s Danielle Drolet about advertising opportunities that exist in a post-IPO Twitter.

NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have reached an agreement for SiTV Media to acquire the Fuse network from MSG.  This was jointly announced today by Michael Schwimmer, CEO of SiTV Media and its NUVOtv network, and Tad Smith, President and CEO of The Madison Square Garden Company.

In the second season of this original series, Nat Geo Mundo continues the journey alongside Dr. Georgina Márquez, Dr. Carlos López and Dr. Giselle Concepción encountering the challenges faced when caring for dogs, cats, horses, snakes and even a peacock in Doctor Vet Los Angeles.

Manuel Rosales, former Senior Account Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami. In his new role as an Account Executive, Rosales will report to WPLG Local Sales Manager Belinda E. Tuckerman.

America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.

While most kids aren’t big spenders, music, books, home entertainment, and video games geared for today’s youngest consumers generate big sales every year. But kids present opportunities beyond youth-specific entertainment. Children can become a strong secondary audience for adult entertainment with the right marketing and can build a loyal fan base as they—and their spending—grow. Across the industry, the importance of this consumer segment is evident.

Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending.

The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.

By Gonzalo López Martí @LopezMartiMiami

A few years back I created a little ad campaign for a local Miami hospital.
Mercy Hospital to be precise.
The beloved Catholic institution in Coconut Grove.

Is there ageism in our industry?  I know it’s not a pleasant topic, but it’s one that probably needs to be talked about because too often it gets in the way of making the right decision.  Ageism exists on both ends, from younger to more seasoned veterans, and it comes in ways that are sometimes overt or more subtle.

Entravision Communications Corporation announced the launch of Todobebé across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.  

Pulpo Media announced that Rosy Marin has joined their rapidly growing organization as its new Head of Sales.

The National Puerto Rican Day Parade unveils a fresh, new logo, with the aim of visually capturing the meaning and spirit of this one-of-a-kind, cultural
celebration.

“El Show de Erika Casi Late Night” will premiere on April 6 simultaneously in the United States on mun2 and in Latin America on Telemundo Internacional pay TV channels. The series premieres in the U.S. on Sundays at 1 a.m. EST/Midnight CST on mun2, and Sundays at 10 p.m. on Telemundo Internacional in Latin America.  

Discovery en Español announced the upcoming premiere of FLIGHT 370: THE MISSING LINKS. This one-hour documentary, commissioned by Discovery Networks International, gathers the foremost thinkers in aviation and security to explore key questions surrounding the disappearance of Malaysia Airlines flight MH370.