News

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.  

In last week’s blog post, we looked at Hispanic Adult Millennials’ ideal work schedules and saw that many – especially those who are 19 to 29 – aren’t working as much as they’d like. Many are in part-time jobs they’re unhappy with. So if they’re dissatisfied with their current situations, what would satisfy them if they could do whatever they wanted?

Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters.  A survey conducted by Mooslyvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a treasure trove of data on what really motivates them in how they think, shop, buy and continue purchasing their favorite brands.

Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward true culture of the agency that we all work within.

Once considered a tactic purely for social media, real-time marketing (RTM) is now part of many marketing tactics—and its definition has shifted as a result.

MundoFox Phoenix (KMOH-DT 6 / KEJR-LD 40) announced that Cox Communications has launched its Spanish-language programming on its cable system in Phoenix, Arizona, giving the local station, full-distribution in the market.

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

Los Tweens & Teens has announced the expansion of its Board of Experts.  Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.  

Terra presented Latin music Superstar Juanes for the first on-stage performance of his new album “Loco de Amor” (Crazy from Love) in a world-wide digitally-streamed concert that took place earlier this month in Miami.

The Hispanic Public Relations Association’s New York Chapter has announced the filing period for the 2nd Annual HPRA-NY Scholarship Program. Beginning March 31 through June 6, greater New York area college students of Hispanic descent will have the opportunity to file applications to be recognized for their outstanding undergraduate academic achievement and community service.

Building self-understanding and then translating it into an organizational context is easier said than done, and getting started is often the hardest part. We hope this article helps leaders who are ready to try and will intrigue those curious to learn more.

The multi-talented and dynamic Hispanic television star Raul Gonzalez joins Telemundo to develop and host a new variety series and will contribute to multiple series and specials.  The first of such specials he will host will be the prestigious Billboard Latin Music Awards Presented by State Farm to be broadcast live on Telemundo on April 24th at 7p/6c.

Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.

Based on data received from 59 markets across Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecast show global advertising revenues accelerating by +4.8% in 2014 to US$551 billion[i].  This is an upward revision on the +4.5% forecast in the previous Carat Advertising Spend report issued in September 2013 and a notable increase in pace on the actual +3.3% growth in 2013.  Carat predicts that global advertising expenditure in 2015 will continue on an upward trend, with +5.0% year-on-year growth.

In the 20 years since the North American Free Trade Agreement went into effect, Mexico has become a global manufacturing leader and a prime destination for investors and multinationals around the world. Yet the country’s economic growth continues to disappoint, and the rise in living standards has stalled. The root cause is a chronic productivity problem that stems from the economy’s two-speed nature. A modern, fast-growing Mexico, with globally competitive multinationals and cutting-edge manufacturing plants, exists amid a far larger group of traditional Mexican enterprises that do not contribute to growth. These two Mexicos are moving in opposite directions. The largest companies are raising productivity by an impressive 5.8 percent a year, while the productivity of small, slow-growing enterprises is falling by 6.5 percent a year (exhibit). And with employment growing faster in the traditional Mexico, more labor is shifting to low-productivity work.

Nielsen Catalina Solutions (NCS) has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and Entertainment (Clear Channel) first piloted this innovative measurement approach in 2013 and is one of the radio networks included in this study.

Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”

The State of the News Media 2014 is the eleventh edition of an annual report by the Pew Research Center’s Journalism Project examining the landscape of American journalism.

The Global Human Capital Trends 2014 report highlights 12 trends that embody ways that the 21st-century workforce is pushing organizations to innovate, transform, and reengineer their human capital practices. Read the report below, download the full report, and explore our survey data in the interactive Human Capital Trends Dashboard.