News

Pandora is expanding in Puerto Rico with a new island-based sales operation that will give advertisers the opportunity to connect with the growing U.S Hispanic population.

Believe Media announced that Colombian director Simon Brand has been added to the production company’s esteemed roster. Simon Brand brings to Believe an unmistakable international sensibility and highly visual style that has leveraged him to become one of the most sought after directors of today.

The Hispanic population grew to 53 million in 2012, a 50% increase since 2000 and nearly six times the population in 1970, according to the most recent U.S. Census Bureau data. Meanwhile, the overall U.S. population increased by only 12% from 2000 to 2012. Hispanic population growth accounted for more than half of the country’s growth in this time period.

In response to the rapidly-changing demographics of the nation, marketing professionals have been experimenting with multicultural marketing models and adopting a “Total Market” strategy to realize greater synergy and marketing impact aimed at the new American mainstream. While there are different definitions of Total Market and a lack of standardization, AHAA: The Voice of Hispanic Marketing, in collaboration with a broad coalition of advertisers and general market and cultural marketing associations, has found that marketing firms, as well as clients, are equally clear that the time has come to place multicultural segments at the center of growth strategies, rather than as an add-on or parallel effort.

I have many times said that Google is probably the most useful company in the world.  They are making information availability pervasive and usable. They have a service called Google Trends that traces, in relative terms, the prevalence of searches of specific terms and expressions in their search engine. They do not provide actual frequencies but percentages of a total represented by the tallest point in the distribution and that is equal to 100. 

I thought it would be interesting to check and see how different searches in the United States reflect the sentiment of those who search for multicultural and related marketing topics. The first search I did was for the term “Multicultural Marketing.”By Felipe Korzenny, Ph.D.

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor study.

What are Millennials into right now? How do perceptions of what’s cool differ between Hispanic and non-Hispanic young people? And has what’s cool changed from last year?

By Gonzalo López Martí @LopezMartiMiami

We Latinos are great at fooling around with balls.
Fútbol, pelota, that kind of thing.
Music?
Don’t get us started.
We are also great at producing loud delusional semi-literate political leaders.
However, when it comes to science…

mun2 will air its first “Deportes Telemundo en mun2” NASCAR Mexico Toyota Series race live on Friday, February 28 at 9 p.m. EST/8 p.m. CST/6 p.m. PST.  “NASCAR en mun2” will air live from the Phoenix International Raceway in Avondale, AZ. The series opening race will feature over 25 drivers representing a dozen Mexican states, vying to finish the 120 mile race in first and become the early leader in the standings.

Univision’s hit entertainment news and gossip show, “El Gordo y La Flaca” (The Scoop and The Skinny), is hosting a “Week of Stars” from March 3 through March 7,  at 7:00 p.m. ET/PT (6:00 p.m. Central), as part of its 15th anniversary celebration. During this special weeklong event, the show will welcome some of the most talked-about celebrities from the world of Hispanic entertainment, including telenovela and Latin music superstars such as Angelique Boyer, Banda el Recodo, Cristian Castro, Daddy Yankee, David Zepeda, Espinoza Paz, Guy Ecker, Julion Alvarez, Kate del Castillo, Larry Hernandez, Lucero, Lupillo Rivera, Ninel Conde, Noel Torres, Paquita la del Barrio, Sebastian Rulli, Susana Gonzalez, Voz de Mando, William Levy, and many more.

In a meeting held Saturday, February 22nd, at the Parade’s headquarters in the Bronx, the new Board of Directors crafted a new agenda that will re-focus the Parade and its related events on highlighting the rich vibrant Puerto Rican cultural heritage, and advancing positive imagery and empowerment for the community both in Puerto Rico and the United States. Their goal is to make the 2014 Parade for all people by embracing the great diversity of the Puerto Rican diaspora from across the country, as well as individuals of all cultural backgrounds.

Diana Mogollón – EVP & General Manager of mun2 has departed the cable network.

Understanding online social behavior is vital for brands and advertisers that want to engage with their audience in meaningful ways.  The Hispanic community is a highly social and influential audience with nuanced sharing behaviors across the web and on mobile devices. Because sharing is a direct measure of consumer interest and intent, we believe it’s vital for brands to understand how Hispanic consumers are using social channels and devices.

The Hispanic Community Health Study/Study of Latinos (HCHS/SOL), the research study of Hispanic/Latino health funded by the National Institutes of Health (NIH), has released initial findings that show significant variations in disease prevalence and health behaviors among groups with different backgrounds.

Teens may not have plans to ditch Facebook any time soon, but recent polling found that they’re spending more time with YouTube than the social network.

FOX Hispanic Media (FHM), the advertising sales arm of FOX’s wide ranging portfolio of Spanish-language brands, announced a four-city Upfront tour to interact directly with advertisers across the country.  The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.

It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage with them. Most are children of Baby Boomers, and all are eager to carve out a unique identity as they come of age.

Dear all,

How are you? As you know, I love you all dearly, even if I don’t show it every day. I have spent my entire career in your presence in some way, shape or form, and I care. I really do.

The Vilore and Toyota Mexico Series partnership stems from last year’s success with Latin and Mexican-American fans.

The local commercial broadcast television and radio industry contributes $1.24 trillion of Gross Domestic Product (GDP) and 2.65 million jobs to the American economy annually, found a new study by Woods & Poole Economics with support from BIA/Kelsey. The analysis, which breaks down broadcasters’ influence on the economy of all 50 states and the District of Columbia, concluded that both television and local radio broadcasting’s economic impact will continue to grow in the coming years.