News

Marketers will dramatically increase their budgets for social media even as they have difficulty showing its effectiveness, a new survey shows.

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.

With the advent of the ACA, insurers have two drivers: share AND profitability.  Most sales and marketing focus is on gaining share by securing the highest enrollment numbers possible.  Effective Growth Leaders are measuring business success beyond market share: The utilization cost and ROI of the new pool is an equally important goal of effective marketing. Companies can measure their success by drawing in a pool that may have both a higher likelihood to health coverage and a lower propensity to acquire preventable conditions, both of which impact the bottom line.   By Santiago Solutions Group

The Creative Capital – the digital agency assigned to the task launched a unique message campaign titled “Ponte Pa Lo Tuyo” or contextualized into English would be “Get with it and start making money”. The spanish-language campaign covered the areas of television, radio and print ads.

Consumers have already voiced interest in receiving personalized emails, and recent polling suggested that personalization would be a key trend across all communications this year. In a November 2013 study by Conversant, around three-quarters of US senior-level marketers and agency decision-makers agreed that “individualized messages and offers will be more effective than mass messages/offers” this year, and about the same percentage said “personalized one-to-one marketing is the future.”

Telemundo Media announced the promotion of Eli Velazquez to Senior Vice President, Sports; effective immediately. Velazquez previously served as Vice President, Sports, Telemundo Media since 2008. He is based in Miami and will continue to report to Jorge Hidalgo, Executive Vice President, Telemundo Sports.

“Fast is fine, but accuracy is important.” That quote is attributed to Wyatt Earp, but I think it applies to marketing as well.  In a world of marketing that is quickly being pushed towards data-driven methodologies, I would think accuracy is one of the most important criteria, wouldn’t you?

The high demand from Hollywood executives for fresh faces and a cohesive Latino entertainment entity has prompted the recent partnership of Isabel Echeverry/Kontakto Reps and Erika Olmos/Olmos Management to form Olmos Kontakto Entertainment.

Telemundo Media announced the launch of a multiplatform partnership with Dr Pepper to celebrate Telemundo’s one of a kind on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars, and the stories that make them truly unique.  The three “Unicos” are:  Litzy, one of Mexico’s most beloved television and music stars; Carmen Villalobos, one of the most recognizable young telenovela actresses, who stars in the upcoming second season of “El Senor de los Cielos”; and Eugenio Siller, Hispanic television’s leading man and star of Telemundo’s new original production “Reina de Corazones.” 

When it comes to their financial lives, some Hispanic Millennials like to have all their ducks in a row. Using Simmons data, Tr3s recently identified and analyzed this segment, called “Life Planners.” Representing a little more than 1 in 3 Hispanics 18-34, this group is optimistic, believes in seizing opportunities when they arise, strives to be well-informed, and doesn’t like the idea of debt.

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.

Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for rum producer Botran Rums.

Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.

Univision Network has released the complete list of Hispanic stars who will be presenting awards at “Premio Lo Nuestro” 2014, in addition to adding three new names to its roster of A-list performers. Hosted by celebrated singer/actress Ninel Conde and telenovela heartthrob William Levy, the 26th Annual Edition of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards) will air LIVE from Miami’s AmericanAirlines Arena on Thursday, February 20, 2014 at 8 p.m. ET/PT, 7 p.m. Central.

Part of NUVOtv’s spring programming slate, The Collective, Powered by Vevo is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer Lopez under her Nuyorican Productions banner.  Premiering March 6 at 8pm ET/5pm PT, the weekly, two-hour series will feature select DJs and celebrity tastemakers who will offer their unique perspective on what’s new and what’s hot across music and pop culture.  The series will highlight the tastemakers’ personal music picks of the week, intimate celebrity interviews, and hot trends in music, fashion, live events, viral videos and more.

Batanga Media announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital campaign measurement tool.

You gotta give it to Zuckerberg, despite all of the controversy, skepticism and challenges Facebook has gone through over the years, it remains the number 1 social networking destination in the world. While I do feel that Facebook has entirely changed the ways people socially communicate, it still has a ton of growth to go. With that said, Facebook is currently the number 1 destination for US Hispanics and I don’t see that changing any time soon… and neither are USH brands.  By Lance Rios – Founder of BeingLatino.com

How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can’t be sure.