News

The high demand from Hollywood executives for fresh faces and a cohesive Latino entertainment entity has prompted the recent partnership of Isabel Echeverry/Kontakto Reps and Erika Olmos/Olmos Management to form Olmos Kontakto Entertainment.

Telemundo Media announced the launch of a multiplatform partnership with Dr Pepper to celebrate Telemundo’s one of a kind on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars, and the stories that make them truly unique.  The three “Unicos” are:  Litzy, one of Mexico’s most beloved television and music stars; Carmen Villalobos, one of the most recognizable young telenovela actresses, who stars in the upcoming second season of “El Senor de los Cielos”; and Eugenio Siller, Hispanic television’s leading man and star of Telemundo’s new original production “Reina de Corazones.” 

When it comes to their financial lives, some Hispanic Millennials like to have all their ducks in a row. Using Simmons data, Tr3s recently identified and analyzed this segment, called “Life Planners.” Representing a little more than 1 in 3 Hispanics 18-34, this group is optimistic, believes in seizing opportunities when they arise, strives to be well-informed, and doesn’t like the idea of debt.

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.

Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for rum producer Botran Rums.

Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.

Univision Network has released the complete list of Hispanic stars who will be presenting awards at “Premio Lo Nuestro” 2014, in addition to adding three new names to its roster of A-list performers. Hosted by celebrated singer/actress Ninel Conde and telenovela heartthrob William Levy, the 26th Annual Edition of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards) will air LIVE from Miami’s AmericanAirlines Arena on Thursday, February 20, 2014 at 8 p.m. ET/PT, 7 p.m. Central.

Part of NUVOtv’s spring programming slate, The Collective, Powered by Vevo is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer Lopez under her Nuyorican Productions banner.  Premiering March 6 at 8pm ET/5pm PT, the weekly, two-hour series will feature select DJs and celebrity tastemakers who will offer their unique perspective on what’s new and what’s hot across music and pop culture.  The series will highlight the tastemakers’ personal music picks of the week, intimate celebrity interviews, and hot trends in music, fashion, live events, viral videos and more.

Batanga Media announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital campaign measurement tool.

You gotta give it to Zuckerberg, despite all of the controversy, skepticism and challenges Facebook has gone through over the years, it remains the number 1 social networking destination in the world. While I do feel that Facebook has entirely changed the ways people socially communicate, it still has a ton of growth to go. With that said, Facebook is currently the number 1 destination for US Hispanics and I don’t see that changing any time soon… and neither are USH brands.  By Lance Rios – Founder of BeingLatino.com

How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can’t be sure.

Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M’s Irwin Gotlieb and Initiative’s Kris Magel told us that their media buying shops are moving aggressively to leverage consumer viewing and purchase databases to buy and re-aggregate fragmented audiences on TV — just as their agencies do on the Web.

The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.

Social commerce is a term used to describe marketing strategies that incorporate social media to facilitate online buying and selling of products and services.  (Yahoo first used the term in 2005 in a launch of a new online shopping store).  Spurred by the proliferation of electronic commerce, social commerce strategies are not just solely designed around click-to-buy action.  Rather, these strategies provide a virtual way for companies to attract, engage and interact with consumers at all points in the consumer buying decision process.  The advent of mobile technology has further encouraged social commerce, changing how users interact with and purchase from different companies.

The report examines a range of complex campaign considerations, including apps versus mobile-optimized websites, pre-roll versus banner ads, inline versus native players, operating system capabilities, third-party tags, and advanced interactive capabilities.

Quick! When you hear the word “Millennial,” what words come to mind? How about “entitled”? “Unemployed”? Or maybe “living at home”?

Marketers want content, but they need lots of help. According to the Content Marketing Institute’s 2014 trends report, 93% of B2B marketers say they use content marketing, but less than half (42%) think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.

Univision Communications Inc. announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (Our Latin Beauty).