News

El Rey Network announced an expansion of  its Ad Sales team with three hires including Renée Mizrahi, named Vice President, Integrated Marketing and Ad Sales; and Melissa Viele Kearney and Chris Owen as Account Executives.  

Catapult announced the formation of a new business unit, Catapult Vista, dedicated specifically to developing and integrating multicultural capabilities for Catapult clients.

Latinos are an important segment for businesses related to the movies. To illustrate the latest on Hispanic movie habits, Tr3s took a look in a recent report, “Hispanics at the Movies.”

Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it’s also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures.

As technology becomes more deeply integrated into people’s lives, couples are feeling both the positive and negative effects of digital communications tools in their relationships.

According to Walden University’s 2013 Social Change Impact Report, nearly all adults (93%, on average) agree it is important that schools provide opportunities for young people to be involved in positive social change activities. Findings also reveal that if social change engagement is modeled to and started at a young age, it may lead to more involvement in adulthood as 89% of adults, on average, agree that being involved in positive social change as a child or teenager inspires people to be involved as adults.

Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.

Despite ongoing market uncertainty, retail chief financial officers are feeling more confident about the state of the consumer. According to a new BDO USA, LLP survey, retail CFOs forecast a 5.1 percent increase in total sales and a 4.8 percent increase in comparable store sales this year, marking a significant increase from the number expressing similar sentiments last year. A majority of CFOs (63 percent) indicate that they include online sales in their comparable sales projections, suggesting that some of this expected growth and optimism may be linked to the exploding popularity of e-commerce.

NUVOtv will premiere Steve Trevino’s Comedy Special “Steve Trevino: RELATABLE,” on Sunday, February 16 at 11:00pm ET/PT. Trevino, one of the fastest rising comedians and the voice of the 21st century Mexican-American, headlines a laugh-out-loud peek into the human psyche through candid stories about his life as a member of the working class in everyday America.

ESPN announced that Eduardo Pérez, former Major League Baseball player and coach, has returned to the network to primarily serve as a Baseball Tonight studio analyst. Pérez will also make appearances on ESPN’s Béisbol Esta Noche on ESPN Deportes.

As brands look for new and innovative ways to meaningfully connect with consumers, entertainment, word-of-mouth marketing, and social media have never been more important. With its registration page now open, AHAA: The Voice of Hispanic Marketing has confirmed that Roberto Rodriguez, award-winning director and maverick in the entertainment business; Jonah Berger, author of best-selling Contagious: Why Things Catch On; and Christian Martinez, head of sales of U.S. Hispanic at Facebook, are joining a powerful roster of marketing elite at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30.

In 1994, Luis Miguel Messianu had the vision to create a multicultural advertising agency that would modernize Hispanic marketing, infusing deep and insightful knowledge of the ever evolving target audience to develop a culture-centric creative model. On February 8, twenty years after first opening its doors, what is now Alma celebrated two decades of accomplishments and evolution that have taken it from a start-up operation to a position as one of the leading multicultural marketing agencies in the United States.

The front page headline in the January 15, 2014, Los Angeles Times caught my attention: “Futsal: Soccer Small and Fleet.” The article described the exploding popularity of the sport of futsal, a mini-soccer game with five-person teams played on small concrete or turf (sometimes artificial) courts.   By Dr. Carlos E. Cortés / Univision Insights

Univision Communications Inc. announced an agreement with Centerstage Brands International, LLC to license an array of consumers products, services and promotions branded with the name and image of Pedro Infante, the late Latin American idol from the Golden Age of Mexican cinema.

Nielsen Local Buyer Reach is a solution that connects what viewers watch with what they buy, by linking proprietary Nielsen local television viewing data with actual consumer transactions and auto registrations.

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

Sabor Latino, a food industry trade show, will showcase products and services from this growing food and beverage sector on May 13 and 14, 2014, at the Pasadena Convention Center in the Los Angeles market.  The trade show and symposium will provide a marketplace for grocers, restaurateurs, schools, hotels, hospitals, foodservice, and food and beverage professionals to engage with suppliers and manufacturers of Latino food products and services.  From what’s trending to the authentic and healthy, the show will feature an exhibit floor, workshops, cooking demonstrations, and a symposium.

1210 AM ESPN Deportes in Miami, will be a part the 2014 Miami SHOWBOL at The BankUnited Center on the campus of the University of Miami.  The past superstars from rivals Colombia and Venezuela will do battle on March 21 for a premiere indoor soccer game.

One of the contentions my co-author and fellow Online Media Spinner Joseph Jaffe and I are making is that “The Big One” is coming — or, actually, has arrived.

Huddled Masses Media, powered by MediaMath, The Cipher Group and The NorthStar Group announced a private multicultural advertising exchange.