News

For better or worse, Millennials are often viewed as a singular group. They are often characterized as a “me-first” generation that would rather spend time “instagraming” their meals than having a meaningful conversation with another human being. Most brands, of course, know this notion is false. Millennials are very much a deep, complicated collection of people whose interests and purchasing patterns are yet to be completely cracked by marketers.

ESPN Deportes will broadcast a complete two-hour highlight show of the Salon de la Fama del Beisbol Latino (Latino Baseball Hall of Fame) induction ceremony hosted by Guillermo Celis and Kevin Cabral February 9 at 9 p.m. ET. The network will also present live coverage of the events taking place on February 8 during Beisbol Esta Noche, followed by live clips during the presentation of the Caribbean World Series Final.

Terra announced that Latin music Superstar Juanes will give the first on-stage performance of his new album “Loco de Amor” (Crazy from Love) in a world-wide digitally streamed concert taking place the day after the album’s release.

Andrea Gómez, former Marketing and Research Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami to bolster their Business Development team.

Azteca America will hold its 2014 upfront presentation on Monday, May 12, 2014 in New York at Guastavino’s.

This report, based on the Current Population Survey, provides a portrait of academic achievement by demographic characteristics, such as age, sex, average earnings, and Hispanic origin.

DAC Group and Kantar released the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage throughout the United States and Canada. Results in the categories of general consumer search behaviour, mobile, and social search show steady trending in digital adoption.  Slight variances in findings uncover unique needs highlighted in select sectors. Overall insights gleaned reinforce the need for today’s Digital CMO to take a strategic look at online consumer conversion strategy.

WDFL Channel 18 in Miami announced that it will remain on the air with the bulk of its current programming and will add new content and shows.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Third Annual U.S.H. Idea Awards are now open through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, is adding new categories and embracing the broad spectrum of Hispanic marketing to include public relations; branded content and entertainment; and integrated campaigns. The Awards will take place in Miami, FL on Tuesday, April 29th, 2014, as part of the 2014 AHAA “Thinking Under the Influence” Conference.

Univision Communications Inc. (UCI) and SUBWAY® Restaurants announced a new partnership, including six integrations of SUBWAY® Restaurants products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich).

Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.

Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

According to Linda Lane Gonzales, minorities in the U.S. are rapidly advancing into the majority position, becoming the new mainstream. “Hispanics and other ethnic groups make up 41 percent of the population,” she says. “This will grow to over 50 percent by mid-century. Yesterday’s Multi-cultural segments are today’s General Market.”

Knowing your audience and taking advantage of the extensive reach of social media can help maximize network investments made in big tent pole TV events and shows, said a panel of executives speaking at the Multicultural TV Summit here Tuesday.

Millennials, the generation born beginning in 1980 (and defined for the purposes of this analysis as adults ages 18-34), are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. While those age 35 and older still comprise the majority of media audiences in the U.S., Millennials account for a disproportionate share of total screen time and provide a useful glimpse at what the future of media consumption will look like. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic is vital to brands, agencies and media companies seeking to stay ahead of the curve.

Emilio Estefan and Botran Rum announced they are officially joining together on a multi-channel marketing campaign through the US with the mantra “The Night Begins with Botran.”

Marketers love to evaluate demographics, and one of the most common ways they track consumers is based on age:  “Young people like this, but old people like that.”  Age is an easy way to evaluate consumers, but I don’t think it’s actually the most accurate.

A new Enterprise Holdings survey* of car renter and owner preferences has found that millennials have a strong desire to hit the road in their very own vehicles. Contrary to the growing notion that younger Americans are less interested in car ownership, data from the Enterprise survey found that 79 percent of 25-34 year olds (millennials) consider owning a car “extremely important” to accomplishing daily work/life tasks – a percentage that was very consistent with the older age groups surveyed.

As Brazil prepares to host the world’s largest sporting event this summer, Briabe Mobile has created a curated mobile soccer content platform “ROAD TO RIO”.

NUVOtv announced that it will hold its 2014 upfront event in New York on the evening of Monday, May 12. Today’s announcement was made by Craig Geller, NUVOtv’s Senior Vice President Advertising Sales.  The venue will be announced at a later date.