News

Marketers love to evaluate demographics, and one of the most common ways they track consumers is based on age:  “Young people like this, but old people like that.”  Age is an easy way to evaluate consumers, but I don’t think it’s actually the most accurate.

A new Enterprise Holdings survey* of car renter and owner preferences has found that millennials have a strong desire to hit the road in their very own vehicles. Contrary to the growing notion that younger Americans are less interested in car ownership, data from the Enterprise survey found that 79 percent of 25-34 year olds (millennials) consider owning a car “extremely important” to accomplishing daily work/life tasks – a percentage that was very consistent with the older age groups surveyed.

As Brazil prepares to host the world’s largest sporting event this summer, Briabe Mobile has created a curated mobile soccer content platform “ROAD TO RIO”.

NUVOtv announced that it will hold its 2014 upfront event in New York on the evening of Monday, May 12. Today’s announcement was made by Craig Geller, NUVOtv’s Senior Vice President Advertising Sales.  The venue will be announced at a later date.

Spanish Broadcasting System Inc. (SBS) announced the promotion of Max Ramirez to Vice President, Digital Media Sales of SBS Interactive.

Major League Soccer announced on Wednesday that former LA Galaxy midfielder and world soccer superstar David Beckham has exercised his option to purchase an MLS expansion team, and that he’ll be setting up shop in Miami.

CNN en Espanol will shut down its US Hispanic programming platform CNN Latino after close to one-year in operation.

Hispanic young adults have been hit hard by the tough economy. Tr3s’s Millennial study showed that they value frugality and are smart with their money. They love to go out for coffee because it’s an inexpensive way to meet up with friends – but are they going to restaurants, too?

AT&T, in an effort to reunite two of the most beloved stars of Spanish-language TV, is rolling out a series of TV ads featuring actress Sofia Vergara and Univision sportscaster Fernando Fiore sharing their passion for soccer.

Don’t get left behind with 2013 tactics. Use these five resolutions to help guide your marketing efforts to great results in 2014.

Time Warner Cable and Bright House Networks digital subscribers have next-day access to their favorite Univision content via UVideos, Univision’s bilingual digital video network, on iOS and Android devices at no additional cost.

Smart marketers going after the growing markets of young multiculturals will use research and insights into how those people think about themselves and find the “sweet spot” in messaging that resonates. That was a lesson from Esther “E.T.” Franklin, executive vice president and head of SMG Americas Experience Strategy at Starcom MediaVest Group, in a conversation opening the Multicultural TV Summit and Leadership Awards in New York City.

Lino Garcia, general manager of ESPN Deportes, stressed the importance of “authenticity” in programming towards a multicultural audience during a keynote discussion moderated by ESPN Radio host and First Take commentator Stephen A. Smith at B&C/Multichannel’s Multicultural TV Summit on Tuesday.

One size, increasingly, does not fit all in the pursuit of multicultural TV audiences.

Latinos may be enjoying increasing influence across U.S. culture and expanded buying power to go along with their population growth, but when it comes to advertising messaging and spending aimed at this group the industry continues to lag.

The mainstream media is off by a mile when it comes to covering immigration and other issues of vital importance to the Hispanic community, said a pair of prominent TV news personalities on the panel “The Role of News and its Impact on the 2014 Multicultural Vote” at the Multicultural TV Summit here Tuesday.

Univision Communications, Inc and Variety Media LLC, a subsidiary of Penske Media Corporation announced a new partnership to launch an entertainment news brand, “Variety Latino–Powered by Univision,” aimed at providing Spanish speakers across the U.S. with coverage of all aspects of the global entertainment industry.

The Telemundo Station Group named Cristina Schwarz as President and General Manager of Telemundo 47 / WNJU, the NBCUniversal-owned television station serving the Hispanic community in the New York Tri-State area. Additionally, Liliana Aristizabal was promoted to Vice President of Sales for the station.

An apple a day keeps the doctor away. But when fruit doesn’t cure what ails you, a solid health and wellness plan might just do the trick. China, which is on pace to produce 37.5 million metric tons of apples in 2013, leads the globe in terms of saving for health-related issues (63%), with the greater Asia-Pacific region close behind (55%), according to findings from the Nielsen Global Survey of Saving and Investment Strategies.

Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of “seamless retailing” by Accenture. In a survey of 750 adult consumers, 21 percent of U.S. shoppers said they plan to increase their in-store purchasing, up from just nine percent of shoppers in the previous year. Asked to name what retailers need to improve the most in the overall shopping experience, 40 percent of respondents ranked improving the in-store shopping experience first, compared to just 16 percent who said the same of online shopping.