News

We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do you reach this affluent consumer group in their limited free time? By making their lives easier, anticipating their needs and interests.  

Statistics released today from the U.S. Census Bureau’s Puerto Rico Community Survey show that the median household income for Puerto Rico and most of its 10 largest municipios held steady after the most recent recession. Puerto Rico’s median household income was $19,518 during the post-recession period of 2010 to 2012, statistically unchanged from 2007 to 2009.

mun2 will premiere its first MMA (mixed martial arts) competition reality series “Combate Americas” on Sunday, February 23rd at 10:00p.m. EST/ 9:00p.m. CST. The series produced by BMP Latin ( a division of Emmy award winning Bunim/Murray Productions) and created by Co-founder of Ultimate Fighting Championship (UFC) Campbell McLaren, follows the lives of ten Hispanic MMA fighters as they compete, coexist and face the daily challenges set before them to win an exclusive contract with the new Combate Americas franchise. The series will be hosted by award-winning Latin music duo Chino & Nacho and MMA host/journalist Andrea Calle. Urban music superstar Daddy Yankee will serve as Combate Americas’ first commissioner and Piolin, SiriusXM host of Piolin Radio channel 147, appears as the color commentator.

In Q4 2013, total revenue was $2.59 billion, an increase of 63% year over year, compared with $1.59 billion in the fourth quarter of 2012. Revenue from advertising was $2.34 billion, a 76% growth in advertising revenue from the same quarter last year. Approximately 53% of ad revenue came from mobile, up from approximately 23% of advertising revenue in the fourth quarter of 2012.

Vision Strategy and Insights (VSI) announced the launch of a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers.

Ace Metrix published a second study on the effectiveness of celebrities in video advertisements. The report builds upon a previous study that found, in general, ads with celebrities do not perform as well as ads without celebrities. The study explores the overall effectiveness of more than 1,200 celebrity ads while employing an innovative statistical approach to identify the “pure impact” of over 60 of the most frequently featured celebrities, including a sample of mascots and brand franchise characters.

A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.

Social media has become a critical channel for brands looking to connect with consumers, but it looks like many followers aren’t getting the attention they expect, according to data released in December 2013 by Sprout Social.

Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device.

The Hispanic Public Relations Association (HPRA) announced the launch of its newest local chapter, HPRA Miami.

Terra launches “Terra Live Music Home Sessions” with the all-new 2014 Honda Civic Coupe. Building upon the success of “Terra Live Music”, Terra launches a new program to connect brands with consumers nationally and locally, on and offline.

SDPnoticias.com announced it will be launching in the U.S. in the summer of this year.

In the past, Latinos who wanted to participate in some parts of American society felt they had to hide aspects of themselves to fit in. Today, that cultural zero-sum game is long gone – and our differences make us cool. Hispanics make up such a large proportion of young people in America that they’re not just participating in mainstream American culture, they’re increasingly defining it. And that doesn’t make them any less Latino.  

Richards/Lerma has extended its Latin American operations to Buenos Aires, Argentina, and grown its creative services operations.

Since the dawn of modern advertising, marketers have been trying to figure out what works. After years of spreadsheet addiction, educated guesses and gut-based optimization, the advent of advanced analytics tools has provided marketing organizations with far better — and far more automated — decision-making and forecasting capabilities.

The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.

The cookie has proved to be an effective and efficient solution to many problems, but with the evolution of the internet and new technologies, an over-reliance on the cookie has led to a variety of issues for industry stakeholders and consumers.

Telemundo Studios announced the kick-off of its new original production “Reina de Corazones,” starring Paola Núñez, Eugenio Siller, Juan Soler and Catherine Siachoque. Set in Sin City – Las Vegas – “Reina de Corazones” is a story of a love that must overcome the barrier of memory, where the glamorous nightlife and casinos play a prominent role in a plot characterized by mysterious twists and turns, espionage, conspiracy, intrigue, crime and romance.

ESPN Deportes will offer exclusive coverage of the Caribbean World Series 2014 LIVE from Margarita Island, Venezuela. Coverage kicks off with a double-header on February 1, with Puerto Rico vs. Dominican Republic and Mexico vs. Cuba. After 53 years, Cuba – represented by Villa Clara, champion of Cuba’s National Series -returns to the Series and joins “La Fiesta del Caribe.”

WAPA Television has signed an agreement with Miguel Cotto Promotions to present “Boxeo Boricua” (Puerto Rican Boxing) exclusively in the U.S. on WAPA America.